Campaign Settings
Basic Campaign Details
Name: The campaign name.
Advertiser: (Read-only for existing campaigns) The applicable advertiser (brand). Select an existing advertiser or create a new one.
Advertiser URL: The advertiser’s official page. This field speeds your ad approval process with inventory partners.
Timezone: (Read-only for existing campaigns) The time zone for reporting and bidding.
Customer PO: (Optional) A customer purchase order for the insertion order/purchase order.
[Campaign Dates]: The campaign start and end dates.
Campaign Goals
Margin Management: Whether to manage margins for the campaign: Yes or No (the default).
When you choose Yes, specify the margin type and amount:
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Margin Type: The type of margin. You can’t change the margin type once you enable margin management and save the campaign.
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Fixed: (the default) Allows DSP to auto-calculate and cap spend based on a fixed margin percentage of the Gross Budget.
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Dynamic: Allows you to manage margins down to the placement level by specifying a separate Budget Reserve % and Gross Budget for each package and placement in the campaign. DSP optimizes based on the financial efficiency of each placement, without guaranteeing a specific margin. Use this for insertion orders that consist of multiple line items for which you’ve agreed to deliver a fixed amount of units or unit types at a fixed rate.
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Fixed Margin %: (Campaigns with fixed margins only) The default markup for each insertion order , as a percentage. This amount is deducted from the Gross Budget to define the net campaign budget.
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Budget Reserve %: (Campaigns with fixed margins only; optional) Reserves a specified percentage of the Gross Budget as a safeguard. This amount is deducted from the Gross Budget to define the net campaign budget.
Gross Budget: (Campaigns with margin management only) The gross campaign budget, before the specified marginal adjustments are applied.
You can optionally add an additional daily, weekly, or monthly gross budget:
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Click Add an additional Gross Budget.
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Enter the Gross Budget and select the budget interval: Daily, Weekly, or Monthly.
The total net budget, which is the spending cap for the campaign, is automatically calculated based on the margin settings and is indicated below this value.
Budget: (Campaigns without margin management) The overall campaign budget.
Estimated Tax Withholding: Withholds a percentage of total spend across ad fees, ad serving fees, and/or data fees at the account level for country or local taxes. Rates are estimates for budgeting and pacing purposes, so invoiced tax rates may vary.
To estimate taxes to withhold:
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Click Update rates here.
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Specify the Estimated tax rate, as a percentage.
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Select the check box next to each fee type for which to withhold taxes. The fee types include:
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Include estimated tax - ads fee: Applies to all Advertising DSP media spend, including taxes on campaign management fees.
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Include estimated tax - ad serving fee: Applies to all spend on Advertising DSP except for media and data. It excludes taxes for campaign management fees
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Include estimated tax - data fee: Applies to all data spend on Advertising DSP.
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Click Submit.
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In the U.S., states may vary in their inclusion of tax fees across ads, ad serving, and data. For organizations in other countries, include all three categories of tax fees to account for VAT.
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You can also configure these values in the account’s fee settings.
Cross Device Level: (Read-only for existing campaigns created since 22 June 2020; not available for campaigns created before 22 June 2020) The level at which DSP targets ads and applies frequency caps: Same Device to target a device or People to target a person across all of their known devices. Note: Cross-device support isn’t available for placements that target universal IDs.
Device Graph: (Read-only for existing campaigns; campaigns with people-based cross-device targeting only) The device graph to use for cross-device targeting and frequency management:
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LiveRamp - U.S. only: Available to all advertisers for cross-device targeting at $0.35 CPM for impressions that are delivered by using the LiveRamp device graph (that is, for devices not found within the targeted audience segments). You can set up cross-device targeting at the placement level.
This option is also available to all advertisers, without any fees, for frequency management and attribution measurement.
Cross-device support applies only for placements that target legacy IDs but not for placements that target universal IDs (including LiveRamps). Targeting, frequency management, and attribution for universal IDs is applied at the ID level only.
Frequency Cap: (Optional) The number of times a unique device, universal ID, or person (depending on the specified Cross Device Level and the placement’s Targeting setting) can be served ads from the campaign. Options include Unlimited or a specific amount per day, week, or month.
Packages: The packages to include in the campaign. Select existing packages and/or create packages to include. If you create packages, see descriptions about the package settings for more information.
Campaign Measurement
3rd Party Metrics
Viewability, Fraud, & Brand Safety
IAS: (Optional) Enables IAS measurement and reporting of viewability, fraud, brand safety, and audience verification, using the specified settings. Additional fees apply.
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Measure On: The inventory on which to measure: Display and VPAID video inventory (the default) or Display, VPAID & VAST video inventory.
note note NOTE Video viewability is measurable on VPAID inventory only. -
IAS Account ID (AnID): (Advertisers with their own IAS accounts; optional) The organization’s IAS account ID, which IAS will bill directly for usage.
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IAS Team ID: (Advertisers with their own IAS accounts; optional) The team ID for the organization’s IAS account, which IAS will bill directly for usage.
Audience Verification
Comscore Campaign Ratings: (Optional) Enables Comscore validated Campaign Ratings measurement and reporting of audience verification, using the specified settings. Additional fees apply.
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Target Gender: The gender to target: Both (the default), Male, or Female
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Target Age: The age range to target. Use the left and right sliders to reduce the range as needed.
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Target Country: (Optional) A country to target. Comscore measures impressions served in supported countries only.
Attention Measurement attention-measurement
Adelaide: Enables tracking for the placement-level Attention Score metric (the weighted average number of Adelaide “Attention Units” across impressions). Metrics are available for all placement types except for Roku connected TV, VPAID-only pre-roll, and audio that’s not a podcast. DSP automatically attaches a JavaScript tag to all associated creatives, and Adelaide tracks the exposure data and sends it to DSP daily. You can use the date to manually optimize your spending towards placement tactics with better attention scores.
The Attention Score field is available in the Metrics section of reports; within the Campaigns, Packages, and Placements views; and on the Sites, Ads, and Inventory tabs of the placement details view.
Using Adelaide segments for measurement incurs a CPM fee for each impression delivered from ads with Adelaide measurement tags. This fee is separate from fees for placement-level attention targeting.
1st Party Metrics
Viewability sensitivity: Enables first-party measurement and reporting of viewability using the IAB Open Video Viewability (OpenVV) technology, based on the specified sensitivity level:
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Standard (50% of ad in view for two consecutive seconds)
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Strict (100% of ad in view and audio on for 50% duration)