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Activate measurement studies across full-funnel digital media campaigns

Uplevel your campaign storytelling with packaged reporting solutions

Evolve your advertising practice by learning and improving campaign effectiveness over time

Household-Based Reach, Frequency, and Conversions

Understand the total campaign reach at a household level, as well as the contribution of the individual screens. Reporting options include:

• Cross-ID Household Reach, Frequency, & Conversion (Cookieless)

• Average Time to Conversion

• Frequency to Conversion

• CTV Reporting

• CTV App Incrementality

• Cross-Screen Reporting (Digital & CTV)

• Cross-Screen Plus Reporting (Digital, CTV, and TV)

• Digital In-Segment Reach and Frequency

People-Based Reach and Conversions

Understand how audiences and tactics overlap at a person level, including exposures across multiple digital environments, such as desktop, mobile, native, and audio.

Halo Effect on Search Reporting

Quantify the impact of CTV and digital ad exposures on driving search clicks, search conversions, and ROAS at the household level across CTV app, search keyword, search engine, and custom audience and tactic levels.

Dynata Panel-Based Surveys

Conduct control/exposed surveys to determine the effect of ad exposure on metrics such as awareness, familiarity, and intent.

Foot Traffic

Understand incrementality driven by ad exposure and how media investment is causing change in purchase behavior and incremental visits with metrics such as incrementality effect, cost per incremental visit, and visit insights.

Transaction Insights

Enrich your campaign strategy with deterministic credit and debit sales data through segment, competitive market, and shopper analyses.

Transaction Measurement

Determine the influence of ad exposure on sales using robust, deterministic credit and debit sales data.

Experiment Designer (A/B Testing)

Compare the behavior and sentiment of randomized, mutually exclusive sample groups with simple, clean A/B testing.

Any Vertical:

• Experiment Designer (Placebo and A/B Testing)

• People-Based Reach and Conversions

  Any organization looking to measure across multiple digital tactics; organizations looking to showcase the value of audio

• Household-Based Reach, Frequency, and Conversion Measurement

  Any client looking to understand reach/incremental reach and cost-based efficiencies and/or conversion metrics across multiple digital tactics

• Cross-Screen Reach, Frequency, and Conversion Measurement

  Any client looking to understand reach/incremental reach and cost-based efficiencies and/or conversion metrics across multiple digital tactics relative to linear TV investment

• Dynata Panel-Based Surveys

  Any client looking to measure brand awareness and perception across multiple screens; best suited for niche audiences

QSR, Retail (Brick and Mortar):

• Transaction Measurement

• Foot Traffic Measurement

QSR, Retail, Travel:

• Transaction Insights

  Any client looking to reach a particular type of shopper to drive in-store and online sales