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Parameter

Description

Required?

Name

The name to identify your plan.

Yes

Advertiser

The specific advertiser in the account for which the plan is being created.

Yes

Media Type

The type of media to include in the plan.

Currently, only Connected TV is available.

Yes

Date Range

The start and end dates for the plan.

The start date can’t be before the current date. The date range can’t be greater than 90 days.

Yes

Goal Type

The type of goal (such as Budget) to consider for the plan.

Currently, only Budget is available.

Yes

Goal Value

The goal value for the forecast. For more accurate forecast results, use a value > 5000 USD.

Yes

Max Bid

The maximum amount to pay for 1000 impressions. If the Connected TV media type is selected, enter a value of at least 10 USD.

Yes

Frequency Cap

The number of times a unique household should be served ads.

When you implement a plan and must create multiple placements, apply the frequency cap setting at the package level, not the placement level, to ensure proper delivery.

Yes

Geo-Targeting

Locations to include or exclude as targets. Options include:

• Countries, cities, states: Click the Country/State/City tab; select whether the area is a Country, State, or City; optionally expand any location to view its subcomponents, and then click Include or Exclude next to the location.

• Designated market areas (DMAs) in the United States: Click the DMA tab; optionally expand any state to view its DMAs, and then click Include or Exclude next to the location.

• Postal codes: You can either:

  • Click the Search postal code tab, select the country, enter the full city name or letters contained within the city name and then press the [Enter] key, click the correct city name to view all zip codes for the city, click the correct zip code, and then click Include or Exclude.
  • Click the Paste postal code tab, select the country, enter or paste comma-separated values, and then click Include All or Exclude All.

Yes

Inventory Targeting

Inventory sources to include or exclude as targets. Select at least one feed or source.

Yes

Site/App Targeting

Websites and apps to include or exclude as targets. Enter one URL per line, and then click Include All or Exclude All.

No

Audience Targeting

Audiences to include or exclude as targets.

No

Ad duration

The duration of ads to consider for the plan.

No