Upload offline conversion data for enhanced conversions
Google Ads and Microsoft Advertising accounts only
You can upload your first-party, offline conversion data — including hashed email addresses and telephone numbers — to map to your existing Google Ads enhanced conversions for leads and . All uploaded data is synced in real-time to the ad network.
Upload data for enhanced conversions
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In the main menu, click Search > Admin > Conversions, and then click the Upload tab.
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Select the ad network, and then the account.
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(Optional) To download a template with all required data fields in Microsoft Excel format, click View Template, and then download the file according to your browser’s normal procedure.
You can edit the file to include your data and save your changes, and then upload the file in the next step.
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Click Choose File, and then select a file to upload from your device or network.
Required data for uploaded files enhanced-conversions-leads-data
Data above the table
Parameters:TimeZone=insert_timezone
Enter the account’s time zone either in this location or in the “Conversion Time” column for each row. Use either a) (Google Ads only) the or b) the GMT offset, as indicated by + or - and the 4-digit time difference (such as -0500 for New York, +0100 for Berlin, or +0000 for Greenwich Mean Time).
Table columns and values for Google Ads
Parameters:TimeZone=insert_timezone line above the data table, then include the time zone for each row using either a) the or b) the GMT offset, as indicated by + or - and the 4-digit time difference (such as -0500 for New York, +0100 for Berlin, or +0000 for Greenwich Mean Time).Granted, Denied, or [null] (which is sent to Google Ads as Unspecified). Note: Google Ads doesn’t currently enforce consent for enhanced conversions for leads, but it may do so in the future.Granted, Denied, or [null] (which is sent to Google Ads as Unspecified). Note: Google Ads doesn’t currently enforce consent for enhanced conversions for leads, but it may do so in the future.Table columns and values for Microsoft Advertising
For more instructions for using the template, see .
Parameters:TimeZone=insert_timezone line above the data table, then include the time zone for each row using the GMT offset, as indicated by + or - and the 4-digit time difference (such as -0500 for New York, +0100 for Berlin, or +0000 for Greenwich Mean Time). For a list of time zones for various cities, see , but make sure that you use the format specified here instead of the format in the time zone list.