About syncing Google Analytics conversion metrics
Search, Social, & Commerce can sync conversion metrics for a specific Google Analytics account, property, and view combination for optimization and reporting. , , (calculated as bounces/sessions), and are automatically included. You can include up to 16 additional metrics per data source.
All API usage for the data transfers is assessed to a project in the applicable Google Analytics account. You can view your quotas for this project in . See Google Analytics documentation for more information about .
The following steps outline the process for syncing conversion data from Google Analytics.
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Perform the prerequisite tasks
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Implement an ÃÛ¶¹ÊÓƵ Advertising token (
ef_idquery string parameter) in the landing page URLs for all applicable advertising accounts. -
Capture the ÃÛ¶¹ÊÓƵ Advertising token (
ef_idquery string parameter) in a Custom Dimension in Google Analytics.
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(Agency account administrator, agency account manager, ÃÛ¶¹ÊÓƵ account manager, and administrator users only) Create one data source per Google Analytics account, property, and view combination.
To integrate metrics for multiple properties or for multiple views for a single property, set up a separate data source for each.
Once a data source is configured, Search, Social, & Commerce pulls data daily, beginning at 05:00 in the advertiser’s time zone. Once the metrics are available, you can include them in campaign and portfolio management views and in reports, and use them in optimization objectives, as needed.