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Field

Campaign

Ad Group

Ad

Description

Platform

n/a

n/a

n/a

(Included in generated bulksheets for information purposes) The ad platform.

Acct Name

If included

If included

If included

The unique name that identifies an ad network account.

Campaign Name

If included

If included

If included

The unique name that identifies a campaign for an account.

Ad Group Name

n/a

If included

If included

The unique name that identifies an ad group.

Ad Name

n/a

n/a

If included

The unique name that identifies the ad within an ad group. The maximum length is 50 characters.

Ad Title

n/a

n/a

If included

The headline of an ad.

Description Line 1

n/a

n/a

If included

The first line of the body of an ad.

Description Line 2

n/a

n/a

If included

The second line of the body of an ad.

Base URL/Final URL

n/a

n/a

If included

The landing page URL to which end users are taken when they click your ad, including any append parameters configured for the campaign or account. Base/final URLs at the keyword level override URLs at the ad level and higher.

Destination URL

n/a

n/a

n/a

(Included in generated bulksheets for information purposes; not posted to the ad network) For accounts with destination URLs, this value is the URL that links an ad to a base URL/landing page on the advertiser’s website (sometimes via another site that tracks the click and then redirects the user to the landing page). It includes any append parameters configured for the Search, Social, & Commerce campaign or account. If you generated tracking URLs, this value is based on the tracking parameters in your account settings and campaign settings. If you appended ad network-specific parameters, then they may be replaced with the equivalent parameters for Search, Social, & Commerce.

[Advertiser-specific Label Classification]

If included

If included

If included

(Named for an advertiser-specific label classification, such as "Color" for a label classification called Color) A value for the specified classification that is associated with the entity.

Constraints

If included

If included

n/a

A constraint that’s assigned to the entity.

Campaign Status

If included

n/a

n/a

The display status of the campaign: Active, Paused, or Deleted.

Ad Group Status

n/a

If included

n/a

The display status of the ad group: Active, Paused, or Deleted.

Keyword Status

n/a

n/a

If included

The display status of the keyword: Active, Paused, or Deleted (existing keywords only).

Campaign ID

If included

If included

If included

The unique ID that identifies an existing campaign.

Ad Group ID

n/a

If included

If included

The unique ID that identifies an existing ad group.

Keyword ID

n/a

n/a

If included

The unique ID that identifies an existing keyword.

AMO ID

n/a

n/a

n/a

(In generated bulksheets) An ÃÛ¶¹ÊÓƵ-generated unique identifier for a synced entity.

EF Error Message

n/a

n/a

n/a

(Included in generated bulksheets for information purposes) Placeholder for displaying error messages from Search, Social, & Commerce regarding data in the row; error messages are included in EF Errors files.