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Parameter

Description

File to Upload

The file to upload. Specify the file either by entering the full path and file name or by clicking Browse to locate the file on your device or network.

Bulksheet files can be up to 2.5 GB (about 2.5 million rows) and must have one of the following file extensions: .tsv (for tab-separated values), .txt (for Unicode-compliant ASCII text), .csv (for comma-separated values), or .zip (for compressed ZIP format, which unzips to a TSV file). The file name can’t include the following characters: `# % & *

Single Account

Whether the file applies to one account: Yes (for one account) or No(for multiple accounts).

Account (Search Engine)

(When the file applies to a single account) The account to which to upload the data.

Search Engine

(When the file applies to multiple accounts) The ad network to which to upload the data.

Scheduling

When or if to post the file to the specified ad network:

• Post to ad network now (the default): Begins posting the data immediately.
• Post to ad network on [specified date] [specified time]: Begins posting the data on the specified date and time; the default is tomorrow at 02:00 (2 a.m.). To change the date, enter a date in the format DD/MM/YYYY or D/M/YYYY or click to open the calendar and select a date. To change the time, enter the time in the format HH/MM or H/M or select a time (in 15-minute intervals) from the list.
• Preview only: To upload the file to Search, Social, & Commerce without posting the data to the ad network; you can still post the file later. When the bulksheet file is more than 10 MB but smaller than 2 GB, the file is in ZIP format; you don’t need to unzip the file to post it.

Generate Tracking URLs

Whether to include tracking templates and landing page suffixes (for applicable ad networks) in accounts with tracking templates, or destination URLs with embedded tracking codes in accounts with destination URLs, for all keywords, ads, placements, sitelinks, and Google Ads product groups in the posting: Yes (the default) or No. It doesn’t matter if the bid units are in a portfolio.

If you select Yes, then the URLs are generated according to the parameters in the Tracking Methods section of the relevant account settings or campaign settings. By default, if tracking URLs exist, they aren’t regenerated unless new ones are needed (such as if the keyword match type, the ad text, or the tracking parameters for the relevant accounts have changed).

If you select No, then you can still generate tracking URLs later by manually posting the uploaded file.

Note: If the advertiser uses ÃÛ¶¹ÊÓƵ Advertising conversion tracking and the base URL has changed, you must generate new tracking URLs unless the account is configured to automatically generate and upload tracking URLs.

Enable budget changes on optimized campaigns

Allows budget changes to campaigns in optimized portfolios based on posted data. By default, this option isn’t selected. If you select this option, any specified campaign budget changes are applicable until the optimization capability determines that the budget should be reallocated (usually at the next bid cycle).

Note: Any budget changes resulting from the posted data for campaigns in non-optimized portfolios occur when the file is posted. Changes appear in the campaign management views the next day.

Enable bidding on ads within portfolios

When the included campaign components are in an optimized portfolio, this feature overrides the optimization strategy and allows bid changes based on the data in the bulksheet until a specified end date. If you select this option, specify an end date between 1-7 days away in the Hold bulksheet bids until field.