Create Google Ads customer match audiences from ÃÛ¶¹ÊÓƵ Analytics and Audience Manager audiences
Google Ads accounts that are eligible for customer match only
Advertisers with an ÃÛ¶¹ÊÓƵ Advertising-ÃÛ¶¹ÊÓƵ Audience Manager or ÃÛ¶¹ÊÓƵ Advertising-ÃÛ¶¹ÊÓƵ Analytics integration only
Opted-in advertisers can create Google Ads customer match audiences using user IDs from a) Analytics segments that are shared with ÃÛ¶¹ÊÓƵ Experience Cloud and b) Audience Manager segments that have Search, Social, & Commerce as a destination, including Analytics segments that are published to ÃÛ¶¹ÊÓƵ Experience Cloud and segments that are created using the ÃÛ¶¹ÊÓƵ Experience Cloud Audience Library. Search, Social, & Commerce automatically pushes a Google tracking URL back to each Analytics or Audience Manager segment so that Google can track the audience.
Each ÃÛ¶¹ÊÓƵ audience can be used for only one Google audience.
Each new Google audience has the same name as the original ÃÛ¶¹ÊÓƵ audience. Google determines how large the audience must be to be targetable.
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Complete the prerequisites as needed:
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(To create user ID remarketing list audiences) An ÃÛ¶¹ÊÓƵ admin user or account manager must select the advertiser-level setting to enable customer match audiences.
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Implement the ÃÛ¶¹ÊÓƵ Experience Platform Identity Service version 2.0 or higher.
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Deploy the following tag as high as possible on the advertiser’s webpages from which the audience should be tracked
<script src="//pixel.everesttech.net/rlsa/<Advertising_Cloud_UserID>" type="text/javascript"> </script>where
Advertising_Cloud_UserIDis the unique numeric user ID assigned to the advertiser.Example:
<script src="//pixel.everesttech.net/rlsa/1234" type="text/javascript"> </script> -
(If not already completed) An authorized user must configure the advertiser’s account to sync with the advertiser’s organization account in ÃÛ¶¹ÊÓƵ Experience Cloud.
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In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Audiences > Library.
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In the toolbar above the data table, click
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Select the ad network and the account name, and then click Continue.
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Specify the audience information:
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In the Data Source menu, select ÃÛ¶¹ÊÓƵ Audience.
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Select the ÃÛ¶¹ÊÓƵ Audience on which to base the Google audience.
note note NOTE ÃÛ¶¹ÊÓƵ audiences that are already used for another Google audience aren’t available. You can optionally search for audiences that contain a specific text string with a minimum of three characters. For any matching audience, click Include to select it.
If you select multiple ÃÛ¶¹ÊÓƵ audiences, then a separate Google audience is created for each.
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Select the Audience Type to create: Customer List_User ID.
The advertiser’s Google Ads account must be and opted in for .
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Select the check box to indicate that you agree with the terms of the ÃÛ¶¹ÊÓƵ and ad network privacy policies.
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Specify the number of Membership Days, which is the number of days a user’s cookie stays in the audience.
Use the length of time for which you expect your ad to be relevant to the user. Remarketing lists have a maximum duration of 540 days. Customer lists don’t have a maximum duration; to indicate that the cookie never expires, enter 10000.
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Click Post.
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Google may take up to 24 hours to process the file.
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See .