About assist reports
Advertisers with Search, Social, & Commerce click tracking and with conversion tracking from ÃÛ¶¹ÊÓƵ Advertising, ÃÛ¶¹ÊÓƵ Analytics (with an Analytics integration), or provided in feeds using a token (ef_id) only
Assist reports provide insights into the conversion paths for all of an advertiser’s keywords and ads. Assist reports use data captured through the ÃÛ¶¹ÊÓƵ Advertising conversion tracking service, ÃÛ¶¹ÊÓƵ Analytics conversion tracking, and feed files that include tokens (ef_id), and can be generated only for advertisers with those services.
NOTE
- A conversion path may cross multiple portfolios.
- ÃÛ¶¹ÊÓƵ Advertising always stores the following events for each web surfer before a conversion: a) the first paid click; b) up to 10 clicks for each channel (search, social, or display), including the first click; and c) up to 10 display impressions.
Types of assist reports
recommendation-more-help
bba95088-f653-468b-a1c0-bd1dbc81025c