Metric data requirements for Naver tracking-only accounts
The following are the data requirements for Naver traffic and conversion metrics for tracking-only accounts.
Data files must be in TSV, CSV, or TXT format.
The following header fields are required and optional. Each data row must include a daily-aggregated value for at least one metric field.
Header Field/Column Name
Type
Description
Period
DateTime
The date for which the data applies, in the format
YYYY.MM.DD. (such as 2019.11.15., with a period after the day).Campaign
Case-sensitive string
The campaign name.
Adgroup (as one word)
Case-sensitive string
The ad group name.
Keyword
Case-sensitive string
(Keyword ads) The keyword that generated the ad.
[Metric]
Integer
(Optional) The number of [whatever the metric is measuring].
Standard metrics include Impressions, Cost, and Clicks. You can include any additional metrics you want from the ad network. Include each metric in a separate column.
Notes:
- The column header for Cost must be "Cost (KRW)."
- To include Cost (KRW) for brand ads, manually divide the fixed monthly cost by day at the ad group level.
- Remove all commas from standard metric values. For example, use 1000 instead of 1,000.
- For null values, use 0.
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