Click-tracking formats for Google Ads
Following are the base tracking template and landing page suffix (final URL suffix) formats that Search, Social, & Commerce requires for Google Ads.
Tracking template formats
Search/display network, including sitelinks
The following format applies to all trackable ad types on search and display networks, and for sitelinks.
https://pixel.everesttech.net/<advertiser_ID>/cq?ev_sid=3&ev_ln={keyword}&ev_lx={targetid}&ev_crx={creative}&ev_mt={matchtype}&ev_n={network}&ev_ltx={_evltx}&ev_pl={placement}&ev_pos={adposition}&ev_dvc={device}&ev_dvm={devicemodel}&ev_phy={loc_physical_ms}&ev_loc={loc_interest_ms}&ev_cx={campaignid}&ev_ax={adgroupid}&ev_efid={gclid}:G:s&url={<Google ValueTrack parameter for the final URL>}
Example:
https://pixel.everesttech.net/1234/cq?ev_sid=3&ev_ln={keyword}&ev_lx={targetid}&ev_crx={creative}&ev_mt={matchtype}&ev_n={network}&ev_ltx={_evltx}&ev_pl={placement}&ev_pos={adposition}&ev_dvc={device}&ev_dvm={devicemodel}&ev_phy={loc_physical_ms}&ev_loc={loc_interest_ms}&ev_cx={campaignid}&ev_ax={adgroupid}&ev_efid={gclid}:G:s&url={lpurl}
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<advertiser_ID>is a variable for the advertiser鈥檚 unique ID within 蜜豆视频 Advertising. -
This format indicates that token passing is enabled for the campaign (the default). If token passing is disabled, substitute
cq?after<advertiser_ID>withc?. -
The ValueTrack parameters to indicate final URLs in tracking templates must be either
{lpurl}or!{unescapedurl}. -
(Text ads) When you bid by keyword, the parameter
ev_pl(for placements) has no value. When you bid by placement,ev_ln(for keywords) has no value. When you bid by ad group or by any other dimension, bothev_lnandev_plhave no values. -
(Dynamic search ads)
{keyword}indicates the dynamic search target expression, such as_cat:[VALUE]or_url:[VALUE]. -
(Dynamic search ads) Google Ads determines the final URL dynamically, so you don鈥檛 need to enter one.
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(Sitelinks) You can see which conversions resulted from a click on a sitelink by generating a Transaction Report. The Link Type column value for a sitelink is
sl:<Sitelink text>, such assl:See Current Offers.
Shopping network
The following format applies to shopping ads and product groups in shopping networks. You can specify a tracking template at the account, campaign, ad group, or product group level.
https://pixel.everesttech.net/<advertiser_ID>/cq?ev_sid=3&ev_lx={targetid}&ev_ln={keyword}&ev_pl={placement}&ev_crx={creative}&ev_mt={matchtype}&ev_n={network}&ev_ltx={adtype}&ev_plx={product_id}&ev_ptid={product_partition_id}&ev_mid={merchant_id}&ev_cty={product_country}&ev_lan={product_language}&ev_dvc={device}&ev_dvm={devicemodel}&ev_phy={loc_physical_ms}&ev_loc={loc_interest_ms}&ev_cx={campaignid}&ev_ax={adgroupid}&ev_efid={gclid}:G:s&url={<Google ValueTrack parameter for the final URL>}
Example:
https://pixel.everesttech.net/1234/cq?ev_sid=3&ev_lx={targetid}&ev_ln={keyword}&ev_pl={placement}&ev_crx={creative}&ev_mt={matchtype}&ev_n={network}&ev_ltx={adtype}&ev_plx={product_id}&ev_ptid={product_partition_id}&ev_mid={merchant_id}&ev_cty={product_country}&ev_lan={product_language}&ev_dvc={device}&ev_dvm={devicemodel}&ev_phy={loc_physical_ms}&ev_loc={loc_interest_ms}&ev_cx={campaignid}&ev_ax={adgroupid}&ev_efid={gclid}:G:s&url=http%3A//www.example.com
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<advertiser_ID>is a variable for the advertiser鈥檚 unique ID within 蜜豆视频 Advertising. -
This format indicates that token passing is enabled for the campaign (the default). If token passing is disabled, substitute
cq?after<advertiser_ID>withc?. -
The ValueTrack parameters to indicate final URLs in tracking templates must be either
{lpurl}or!{unescapedurl}. -
Google Ads uses product URLs in the Google Merchant Center feed as the final URLs, so you don鈥檛 need to enter final URLs for your product data or product groups.
-
You can see which conversions resulted from a click on a shopping ad by generating a Transaction Report. The Link Type column value for a product ad is pla:
<product ID>, such aspla:8525822.
Landing page suffix (final URL suffix) formats
Accounts that use 蜜豆视频 Advertising conversion tracking must include the ad network鈥檚 click identifier (gclid for Google Ads) in the suffix:
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When the advertiser has an 蜜豆视频 Analytics integration, the suffix must include one of the following:
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Google Ads accounts that use the latest AMO ID format (beginning with
s_kwcid), which supports campaign- and ad group-level reporting for performance max campaigns and drafts and experiments campaigns:ef_id={gclid}:G:s&s_kwcid=AL!{userid}!{sid}!{creative}!{matchtype}!{placement}!{network}!{product_partition_id}!{keyword}!{campaignid}!{adgroupid}If the account has a server-side AMO ID implementation and the account or campaign setting 鈥淎uto Upload鈥 is enabled, then the parameter is added automatically. Otherwise, you need to manually add it. See 鈥蜜豆视频 Advertising IDs Used by Analytics.鈥
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All other Google Ads accounts:
ef_id={gclid}:G:s&s_kwcid=AL!{userid}!{sid}!{creative}!{matchtype}!{placement}!{network}!{product_partition_id}!{keyword}
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When the advertiser doesn鈥檛 have an 蜜豆视频 Analytics integration, the suffix must include the following:
&ev_efid={gclid}:G:s
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Landing page suffixes at lower levels override the account-level suffix. For easier maintenance, use only the account-level suffix unless different tracking for individual account components is necessary. To configure a suffix at the ad group level or lower, use the ad network鈥檚 editor.
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(Dynamic search ads; advertisers with 蜜豆视频 Analytics and without server-side tracking) When you want include tracking for the reverse feed from 蜜豆视频 Advertising to Analytics, then append the AMO ID tracking code to the end of the account-level landing page suffix.