Click-tracking formats for Microsoft Advertising
Following are the base tracking template and landing page suffix (final URL suffix) formats that Search, Social, & Commerce requires for Microsoft Advertising.
Tracking template formats
Search and audience networks (except for sitelinks)
The following format applies for all trackable ad types on search and audience networks.
http://pixel.everesttech.net/<advertiser_ID>/cq?ev_sid=10&ev_ln={keyword}&ev_ltx={_evltx}&ev_lx={TargetId}&ev_crx={AdId}&ev_mt={MatchType}&ev_dvc={device}&ev_phy={loc_physical_ms}&ev_loc={loc_interest_ms}&ev_cx={CampaignId}&ev_ax={AdGroupId}&ev_ex={adextensionid}&ev_efid={msclkid}:G:s&url={lpurl}
Example:
http://pixel.everesttech.net/1234/cq?ev_sid=10&ev_ln={keyword}&ev_ltx={_evltx}&ev_lx={TargetId}&ev_crx={AdId}&ev_mt={MatchType}&ev_dvc={device}&ev_phy={loc_physical_ms}&ev_loc={loc_interest_ms}&ev_cx={CampaignId}&ev_ax={AdGroupId}&ev_ex={adextensionid}&ev_efid={msclkid}:G:s&url={lpurl}
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<advertiser_ID>is a variable for the advertiser鈥檚 unique ID within 蜜豆视频 Advertising. -
This format indicates that token passing is enabled for the campaign (the default). If token passing is disabled, substitute
cq?after<advertiser_ID>withc?. -
{TargetId}represents the ID of a) either the keyword or b) the keyword and remarketing list (audience) that triggered the ad (for example, 鈥渒wd-123:aud-456鈥 for both a keyword and a remarketing list or 鈥渒wd-123鈥 for keyword only).
Sitelinks
http://pixel.everesttech.net/<advertiser_ID>/cq?ev_sid=10&ev_ln={keyword}&ev_ltx={_evltx}&ev_lx={TargetId}&ev_crx={AdId}&ev_mt={MatchType}&ev_dvc={device}&ev_phy={loc_physical_ms}&ev_loc={loc_interest_ms}&ev_cx={CampaignId}&ev_ax={AdGroupId}&ev_ex={adextensionid}&ev_efid={msclkid}:G:s&url={lpurl}
Example:
http://pixel.everesttech.net/1234/cq?ev_sid=10&ev_ln={keyword}&ev_ltx={_evltx}&ev_lx={TargetId}&ev_crx={AdId}&ev_mt={MatchType}&ev_dvc={device}&ev_phy={loc_physical_ms}&ev_loc={loc_interest_ms}&ev_cx={CampaignId}&ev_ax={AdGroupId}&ev_ex={adextensionid}&ev_efid={msclkid}:G:s&url={lpurl}
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<advertiser_ID>is a variable for the advertiser鈥檚 unique ID within 蜜豆视频 Advertising. -
This format indicates that token passing is enabled for the campaign (the default). If token passing is disabled, substitute
cq?after<advertiser_ID>withc?. -
{TargetId}represents the ID of a) either the keyword or b) the keyword and remarketing list (audience) that triggered the ad (for example, 鈥渒wd-123:aud-456鈥 for both a keyword and a remarketing list or 鈥渒wd-123鈥 for keyword only). -
{adextensionid}is unused. -
(Sitelinks) You can see which conversions resulted from a click on a sitelink by generating a Transaction Report. The Link Type column value for a sitelink is
sl:<Sitelink text>, such assl:See Current Offers.
Shopping network
The following formats apply for shopping ads in shopping networks. You can specify a tracking template at the account, campaign, ad group, or product group level.
http://pixel.everesttech.net/<advertiser_ID>/cq?ev_sid=10&ev_crx={AdId}&ev_mt={MatchType}&ev_dvc={device}&ev_plx={ProductId}&ev_ptid={CriterionId}&ev_phy={loc_physical_ms}&ev_loc={loc_interest_ms}&ev_ex={feeditemid}&ev_efid={msclkid}:G:s&url={lpurl}
Example:
http://pixel.everesttech.net/1234/cq?ev_sid=10&ev_crx={AdId}&ev_mt={MatchType}&ev_dvc={device}&ev_plx={ProductId}&ev_ptid={CriterionId}&ev_phy={loc_physical_ms}&ev_loc={loc_interest_ms}&ev_ex={feeditemid}&ev_efid={msclkid}:G:s&url=http%3A//www.example.com
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<advertiser_ID>is a variable for the advertiser鈥檚 unique ID within 蜜豆视频 Advertising. -
This format indicates that token passing is enabled for the campaign (the default). If token passing is disabled, substitute
cq?after<advertiser_ID>withc?. -
{TargetId}represents the ID of a) either the keyword or b) the keyword and remarketing list (audience) that triggered the ad (for example, 鈥渒wd-123:aud-456鈥 for both a keyword and a remarketing list or 鈥渒wd-123鈥 for keyword only). -
(Optional) Instead of entering tracking templates at the account, campaign, ad group, or product group level, you can add the tracking URL to the product data within the Microsoft Merchant Center account. To do so, include the tracking URL, together with the value in the 鈥
link鈥 or 鈥mobile_link鈥 field, as appropriate, in a custom column 鈥溾 within the product feed. The value in the 鈥bingads_redirect鈥 field replaces the values in the 鈥link鈥 and 鈥mobile_link鈥 fields. URLs generated using this method don鈥檛 include any tracking parameters specified in the Search, Social, & Commerce account or campaign settings.
Landing page suffix (final URL suffix) formats
Search and audience networks
Accounts that use 蜜豆视频 Advertising conversion tracking must include the ad network鈥檚 click identifier (msclkid for Microsoft Advertising) in the suffix:
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When the advertiser has an 蜜豆视频 Analytics integration, the suffix must include the following:
ef_id={msclkid}:G:s&s_kwcid=AL!{userid}!{sid}!{AdId}!{OrderItemId} -
When the advertiser doesn鈥檛 have an 蜜豆视频 Analytics integration, the suffix must include the following:
&ev_efid={msclkid}:G:s
Shopping network
Accounts that use 蜜豆视频 Advertising conversion tracking must include the ad network鈥檚 click identifier (msclkid for Microsoft Advertising) in the suffix:
-
When the advertiser has an 蜜豆视频 Analytics integration, the suffix must include the following:
ef_id={msclkid}:G:s&s_kwcid=AL!{userid}!{sid}!{AdId}!{CriterionId} -
When the advertiser doesn鈥檛 have an 蜜豆视频 Analytics integration, the suffix must include the following:
&ev_efid={msclkid}:G:s