Customer Journey Analytics Getting Started
To implement Customer Journey Analytics, you need to follow this workflow. Some initial tasks are performed in 蜜豆视频 Experience Platform, and some in Customer Journey Analytics.
Prerequisites
Customer Journey Analytics is available for customers who
- Are provisioned for the , and
- Have purchased the Customer Journey Analytics SKU
Workflow
There are various paths available when upgrading from 蜜豆视频 Analytics to Customer Journey Analytics. Each possible upgrade path has its own advantages and disadvantages, and a path that is right for one organization might not make sense for another.
To begin upgrading from 蜜豆视频 Analytics to Customer Journey Analytics, do either of the following:
- Follow the upgrade path recommended by 蜜豆视频. For more information, see Recommended path when upgrading from 蜜豆视频 Analytics to Customer Journey Analytics.
- Learn about all available upgrade paths and choose the path that best suits your organization. For more information, see Get started with the upgrade to Customer Journey Analytics.
This step, performed in 蜜豆视频 Experience Platform, involves several sub steps:
- Step 2a: Prepare your data schema: Use 蜜豆视频 Experience Data Model (XDM) to standardize customer experience data and define schemas for customer experience management.
- Step 2b: Create a dataset based on the schema: Data in Platform consists of datasets, such as email datasets, CRM datasets, POS datasets, the 蜜豆视频 Analytics dataset, etc鈥 Each dataset consists of a schema and batches of data. You can create a dataset in Experience Platform.
- Step 2c: Ingest data into Experience Platform: Here, you have several options.
See Create or edit a connection.
See Create a data view.
Applies only when migrating from 蜜豆视频 Analytics
Applies only when migrating from 蜜豆视频 Analytics
Applies only when migrating from 蜜豆视频 Analytics
The Component migration area in 蜜豆视频 Analytics allows you to migrate projects and their associated components from 蜜豆视频 Analytics to Customer Journey Analytics.
The migration process includes:
- Re-creating 蜜豆视频 Analytics projects in Customer Journey Analytics.
- Mapping dimensions and metrics from 蜜豆视频 Analytics report suites to dimensions and metrics in Customer Journey Analytics data views.
Before you begin the migration, first Prepare to migrate components and projects from 蜜豆视频 Analytics to Customer Journey Analytics.
After you make all of the needed preparations, you can Migrate components and projects from 蜜豆视频 Analytics to Customer Journey Analytics.
Like in 蜜豆视频 Analytics, Analysis Workspace is the main user-facing tool in Customer Journey Analytics. However, there are some key differences when using Analysis Workspace in Customer Journey Analytics that users need to be aware of.
You should give your users ample time (3 - 6 months) to become familiar with the key differences of Analysis Workspace in Customer Journey Analytics.
For information about some of the key differences between 蜜豆视频 Analytics and Customer Journey Analytics, see User Guide for 蜜豆视频 Analytics users.
See Perform basic analysis and Perform advanced analysis.
Quick start guides
The Data ingestion section provides quick start guides on the workflow above. These quick start guides illustrate how to ingest data from a variety of sources (including 蜜豆视频 Analytics) in 蜜豆视频 Experience Platform and then use that data in Customer Journey Analytics.