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Configure streaming Google Analytics data

This page focuses on how to ingest your live Google Analytics data into ÃÛ¶¹ÊÓƵ Experience Platform, allowing you to reference that dataset in a Data View within Customer Journey Analytics. You can combine the steps on this page with Ingest Google Analytics historical data into ÃÛ¶¹ÊÓƵ Experience Platform, which generates a dataset containing historical data. Combine a streaming dataset with a backfill dataset to get a seamless view of past and present data in Customer Journey Analytics.

Configuring data collection involves the following steps:

  1. Implement Tags for ÃÛ¶¹ÊÓƵ Experience Platform. See the Quickstart guide to get a basic implementation up and running.
  2. Install the Google Data Layer extension. This extension acts as an alternative to installing the Web SDK extension, geared specifically towards a Google data layer.
  3. Create a Datastream in ÃÛ¶¹ÊÓƵ Experience Platform Data Collection. Configure the Datastream to send data to ÃÛ¶¹ÊÓƵ Experience Platform. You must currently map each Google data layer object to an applicable XDM field here. ÃÛ¶¹ÊÓƵ plans to simplify this mapping workflow in the future.

Once you implement and publish the desired tags on your site, you can then proceed to create a connection, then create a data view.

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