Perform basic analysis
Customer Journey Analytics lets you analyze data using the power and flexibility of Analysis Workspace.
- Create a connection
Make sure the connection is configured to import new data, backfill data, or both. - Add datasets
- Create data views
Feel free to experiment and drag in dimensions and metrics, change dimension and metrics attribution settings, friendly names, time zone, session settings, etc.
Here is a sample of basic visualizations in Workspace. For example, you can
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Create a ranked report of which data sources show the most events, sessions, and people.
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Create a trended report of online versus in-store revenue that compares the two data sources over time.
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Depict audience size by data sources, such as ad impression data, Customer Journey Analytics data, email data, POS data, call center data, and survey data.
