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DocumentationCustomer Journey AnalyticsCustomer Journey Analytics Guide

Understand features unique to Customer Journey Analytics feature-support-upgrade

Last update: Tue Mar 11 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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NOTE
Use the information on this page when answering questions in the Customer Journey Analytics Upgrade Guide.

To access the guide from Customer Journey Analytics, select the Workspace tab, then select Upgrade to Customer Journey Analytics in the left panel. Follow the on-screen instructions.

The following list shows only those Customer Journey Analytics features that require consideration during the upgrade process. For a comprehensive list that shows which ÃÛ¶¹ÊÓƵ Analytics features are fully supported, partially supported, or not supported in Customer Journey Analytics, see Customer Journey Analytics feature support.

Consider which of the following Customer Journey Analytics features you want to adopt when you upgrade to Customer Journey Analytics:

Customer Journey Analytics feature
Function
Tie web data with data from other channels, such as call center data
Customer Journey Analytics is combined with Experience Platform’s ability to hold all kinds of data schemas and types. Using Experience Data Model (XDM), data can be uniformly represented and organized, ready for combination and exploration. ÃÛ¶¹ÊÓƵ Analytics is predominantly focused on web and mobile analytics data with some capabilities to import data.
Stitch hits from other datasets using a custom dimension
Customer Journey Analytics allows you to combine data from multiple report suites as if they were a single report suite in ÃÛ¶¹ÊÓƵ Analytics.
Integrate with ÃÛ¶¹ÊÓƵ Real-time CDP
You can create and publish audiences discovered in Customer Journey Analytics to Real-Time Customer Profile in ÃÛ¶¹ÊÓƵ Experience Platform for customer targeting and personalization.
Integrate with ÃÛ¶¹ÊÓƵ Target (A4T)
Target Reporting in Customer Journey Analytics enables you to measure and report on ÃÛ¶¹ÊÓƵ Target activities directly in Customer Journey Analytics. However, ÃÛ¶¹ÊÓƵ recommends integrating with ÃÛ¶¹ÊÓƵ Journey Optimizer for personalization use cases.
Integrate with ÃÛ¶¹ÊÓƵ Journey Optimizer
You can configure data generated by Journey Optimizer to perform advanced analysis in Customer Journey Analytics.
Integrate with ÃÛ¶¹ÊÓƵ Audience Manager
You can share Audience Manager traits and segments to ÃÛ¶¹ÊÓƵ Experience Platform. However, ÃÛ¶¹ÊÓƵ recommends integrating with ÃÛ¶¹ÊÓƵ Real-time CDP for audience-based use cases.
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