Classifications in Marketing Channels
NOTE
For general information on Marketing Channels, see Get started with Marketing Channels.
To maximize effectiveness of Marketing Channels for Attribution and Customer Journey Analytics, we have published some revised best practices.
Analytics > Admin > Report Suites > Edit Settings > Marketing Channels > Marketing Channel Classifications.
Use classifications to categorize values into related groups and to report at the group level. For example, you can classify all Paid Search campaigns into a category like Video Cards. Then you can report on the success of that category relative to metrics like Instances (or click-throughs).
Classifications that you add in this procedure display in the Marketing Channel Overview report as Channel Values. Channel Values are unclassified values in the channel detail.
NOTE
Ensure that you are familiar with creating classifications in Classifications.
IMPORTANT
The Marketing Channels classification reports behave a little differently than standard classifications: when you create classifications for either first touch or last touch reports, they are automatically applied to both. You cannot classify one without classifying the other.
Marketing Channel Classifications - Definitions mktg-channel-classifications
Term
Definition
Text Classifications
Specifies the type of classification category that lets you group variable data for reporting purposes.
Name
The name of the classification. The classification you add appears as the Channel Breakdown option in the Marketing Channel Manager .
Options
The name of the classification. The classification you add appears as the Channel Breakdown option in the Marketing Channel Manager .
Create Marketing Channels classifications create-mktg-channel-classifications
Create classifications for Marketing Channels.
- Click Analytics > Admin > Report Suites.
- In the Report Suite Manager, click Edit Settings > Marketing Channels > Marketing Channel Classification.
- Under Classifications, click Add Classification (or edit an existing one).
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