zip
The zip variable allows you to manually populate the ‘Zip Code’ dimension if the Zip Option in report suite settings allows it. In previous versions of ÃÛ¶¹ÊÓƵ Analytics, this variable could only be manually set, typically when entering shipping information on a retail site. Improvements to ÃÛ¶¹ÊÓƵ Analytics allows this variable to be automatically set using geo-location data. This variable does not persist beyond the hit it is set.
Zip code using the Web SDK
Zip code is mapped to the following variables:
- XDM object:
xdm.placeContext.geo.postalCode - Data object:
data.__adobe.analytics.zip
Zip code using the ÃÛ¶¹ÊÓƵ Analytics extension
You can set Zip code either while configuring the Analytics extension (global variables) or under rules.
- Log in to using your ÃÛ¶¹ÊÓƵID credentials.
- Click the desired tag property.
- Go to the Rules tab, then click the desired rule (or create a rule).
- Under Actions, click an existing ÃÛ¶¹ÊÓƵ Analytics - Set Variables action or click the ‘+’ icon.
- Set the Extension drop-down list to ÃÛ¶¹ÊÓƵ Analytics, and the Action Type to Set Variables.
- Locate the Zip section.
You can set Zip Code to any string value, including data elements.
s.zip in AppMeasurement and the Analytics extension custom code editor
The s.zip variable is a string that typically contains a Zip Code, but can contain any desired value up to 50 bytes in length.
s.zip = "84043";