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DocumentationAnalyticsIntegration Guide

Report on advertising data

Last update: Mon May 13 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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This article provide details on the Analysis Workspace report, and the reporting in Report Builder.

NOTE
You should expect to wait at least 24 hours before search engine data starts populating into your Analytics reports. Note also that Analytics reporting does not return data for hourly granularity, because the Advertising Cloud data does not support hourly granularity.

This report lets anyone who implements search engine integration get access to search engine data within Analytics. You can access it via Workspace > Reports > Acquisition > Advertising Analytics: paid search

NOTE
The Paid search report is visible to all customers, even if you have not implemented any Advertising Accounts. If you try to open the Paid search report for a company that is not provisioned, an error message will explain that you have not configured any search engine account. Select Configure Now, which takes you to the Advertising Account Setup screen.

Table/Visualization
Description
Advertising Trends
Daily trended overview for AMO Impressions, AMO Clicks, and AMO Cost.
Ad Platforms
Donut chart for cost of top 2 platforms (Google, Bing).
Ad Platform Totals
Freeform table of the top platforms broken down by AMO Impressions, AMO Clicks, AMO Costs, AMO Avg. Position, AMO Avg. Quality Score.
Accounts
Stacked area of cost.
Account Totals
Freeform table of the top accounts broken down by the associated metrics.
Campaigns
Bar chart of campaign cost.
Campaign Totals
Freeform table of the top campaigns broken down by the associated metrics.
Groups
Tree map of cost.
Group Totals
Freeform table of the top advertising groups broken down by the associated metrics.
Ads
Horizontal bar chart of impressions, clicks, and cost.
Ad Totals
Freeform table of the top ads broken down by the associated metrics.
Keywords
Scatter chart of impressions, clicks, and cost for all keyword/match type combinations.
Keyword Totals
Freeform table of the top keyword/match type combinations broken down by the associated metrics.

Report Builder section_8E0371CF81144C33990D909685D1726E

As soon as you have set up an Advertising Analytics account, the Advertising Analytics report is made available.

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