ÃÛ¶¹ÊÓƵ Audience Manager Documentation
Find all the Audience Manager documentation and support you need here. Get up to speed on Audience Manager with the help of our useful guides and tutorials.
Audience Manager helps you bring your audience data assets together, making it easy to collect commercially relevant information about site visitors, create marketable segments, and serve targeted advertising and content to the right audience.
Guides lists-documentation-1
- Audience Manager Guide
Learn how to use ÃÛ¶¹ÊÓƵ Audience Manager to collect commercially relevant information about site visitors and create marketable segments. You can also find details about how to serve targeted advertising and content to the right audience. - Audience Manager Overview
Information about the history of Audience Manager, types of data collected, segmentation, reporting, and more. - Signals, Traits, and Segments
Learn about the components of a segment and the expressions used to set audience qualification criteria. Also find information about how data is transmitted. - Destinations Overview
Discover the advantages, types, and uses of destinations – any third-party system, such as an ad server or DSP, where you share data. Use Destination Builder to create and manage cookies, URL, or server-to-server destinations.
Tutorials tiles-tutorials-1
- Understanding Basic Terms and Concepts
Learn basic terms and concepts to get started in ÃÛ¶¹ÊÓƵ Audience Manager – including signals, traits, segments, and more, with this support video. - Introduction to Identity
Discover how Audience Manager manages identity – including internal profiles and profile merging, plus ID syncing with partners. - Create a Data Source for Analytics Data
Learn how to create a Data Source for data coming in live from an analytics solution like ÃÛ¶¹ÊÓƵ Analytics. Do this prior to creating traits for the analytics data. - Blueprint: Anonymous Audience Activation
Learn to target audiences across web and advertising channels based on anonymous and behavioral customer data. - Blueprint: Behavioral Web Personalization
Learn to personalize based on online behavior and audience data. - Blueprint: Online/Offline Web Personalization
Synchronize web personalization with email and other known and anonymous channel personalization. - Audience Manager Tutorials
A collection of videos and tutorials for ÃÛ¶¹ÊÓƵ Analytics.