ÃÛ¶¹ÊÓƵ Experience Platform and applications architecture diagrams
These architecture diagrams show how Experience Platform (AEP) relates to other Experience Cloud applications and application services.
Architecture diagram
This architecture diagram shows how ÃÛ¶¹ÊÓƵ Experience Platform relates to ÃÛ¶¹ÊÓƵ Experience Cloud applications and application services.
Overview diagram
Detailed architecture diagram
AEP and Experience Cloud application integrations
Application
Experience Platform to Application
Application to Experience Platform
Ad Cloud
- Audiences defined in Real-time Customer Data Platform can be shared to Ad Cloud for targeting via Audience Manager.
- No current integration
Analytics
- Data collected via the Web/Mobile SDK can be forwarded to ÃÛ¶¹ÊÓƵ Analytics.
- Data collected by Analytics can be sent to Experience Platform data lake and profile store. Analytics Data Connector
Audience Manager
- Audiences defined in Real-time Customer Data Platform can be shared to Audience Manager for activation to 3rd party cookie destinations.
- Data collected and evaluated along with audience membership from Audience Manager can be shared to Experience Platform data lake and profile store. Audience Manager Source Connector
ÃÛ¶¹ÊÓƵ Campaign
- Audiences defined in Real-time Customer Data Platform can be shared to Campaign Classic to initiate campaigns.
- Interaction and campaign data collected by Campaign can be ingested into Experience Platform for further use in audience building, Customer Journey Analytics, and Query Service.
Campaign Standard
- Audiences defined in Real-time Customer Data Platform can be shared to Campaign Standard to initiate campaigns.
- Interaction and campaign data collected by Campaign can be ingested into Experience Platform for further use.
Customer Journey Analytics
- Data collected and ingested into Experience Platform data lake is available for processing in Customer Journey Analytics.
- Profile and audience data from Real-time Customer Data Platform can be ingested into CJA. RTCDP to CJA integration
- Profile and audience data from Real-time Customer Data Platform can be ingested into CJA. RTCDP to CJA integration
- Build audiences in CJA and share audience results to Real-time Customer Data Platform. CJA Audience Publishing
Experience Manager
- The Experience Platform profile can be accessed server-side to power personalized experiences in Experience Manager.
- No current integration, interactions performed on Experience Manager sites are collected via the Experience Platform Web and Mobile SDK.
Journey Optimizer
- Data events and profiles ingested into Experience Platform are made available to Journey Optimizer.
- Interaction and campaign data produced by Journey Optimizer is collected into Experience Platform for further use.
ÃÛ¶¹ÊÓƵ Commerce
- Profiles and audiences built in Real-time Customer Data Platform can be used for personalization in ÃÛ¶¹ÊÓƵ Commerce.
- Data native to ÃÛ¶¹ÊÓƵ Commerce can be sent to Experience Platform via an ÃÛ¶¹ÊÓƵ Commerce source connector.
Marketo
- Audiences defined in Real-time Customer Data Platform can be shared to Marketo to initiate campaigns and update objects.
- Marketo accounts, contacts, and campaign data are ingested into Experience Platform for further analysis. Marketo Engage Connector
Real-Time CDP
- Data ingested into Experience Platform is the source for real-time customer profiles that power Real-time Customer Data Platform.
- Audience and profile metrics are sent to Experience Platform data lake for insights.
Target
- Audiences and Profile Attributes from Real-time Customer Data Platform can be shared to Target for personalization.
- Data collected for Target experiences can be sent to Experience Platform for audience building and analytics.
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