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Web and Mobile Personalization blueprints

Last update: Thu Feb 22 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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Web and Mobile Personalization addresses the ability to use profile and audience segmentation across multiple applications to personalize and optimize customer experiences. Customer behaviors, demographics, loyalty level, and prior transactions can be leveraged to personalize layouts, call-to-actions, and content.

Blueprint
Description
Experience Cloud Applications
Behavioral Web/Mobile Personalization
  • Personalize based on online behavior and audience data
  • ÃÛ¶¹ÊÓƵ Target
  • ÃÛ¶¹ÊÓƵ Real-time Customer Data Platform (optional)
  • ÃÛ¶¹ÊÓƵ Analytics (optional)
  • ÃÛ¶¹ÊÓƵ Audience Manager (optional)
Web/Mobile Personalization with known customer data
  • Complete customer profiles and enhanced segmentation deliver improved personalized experiences.
  • Personalize with offline attributes and events (transactions, reservations, CRM, and loyalty data).
  • Synchronize personalization across web, email, and other known channels.
  • ÃÛ¶¹ÊÓƵ Target
  • Real-time Customer Data Platform
  • ÃÛ¶¹ÊÓƵ Analytics or Customer Journey Analytics (optional)
  • ÃÛ¶¹ÊÓƵ Audience Manager (optional)

Guardrails for Web and Mobile Personalization

For guardrails related to audience and profile activation refer to the profile and segmentation guardrails documentation.

Known customer personalization guardrail diagram

Reference architecture for the Online/Offline Web Personalization Blueprint {modal="regular"}

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