About web tracking about-web-tracking
In addition to standard tracking that shows the behavior of an internet user clicking on a link in an email message, the ÃÛ¶¹ÊÓƵ Campaign platform lets you collect information on how internet users browse your website. This data collection is performed by the web tracking module.
When an internet user clicks a tracked link in an email from a given delivery, the redirection server contacted deposits a session cookie containing the broadlog identifier (broadlogId) and the delivery identifier (deliveryId).
The web client then sends this cookie to the server each time the user visits a page containing a web tracking tag. This continues throughout the session, i.e. until the web client is closed.
The redirection server collects the following data in this way:
- URL of the page viewed, via an identifier sent as a parameter,
- the delivery from which the web page was visited, via the session cookie,
- identifier of the internet user who clicked, via the session cookie,
- additional information such as the business volume generated.
The following diagram shows the stages of the dialog between the client and the various servers.
