[Also applies to v8]{class="badge positive" title="Also applies to Campaign v8"}
Sharing audiences with ÃÛ¶¹ÊÓƵ Experience Cloud sharing-audiences-with-adobe-experience-cloud
With ÃÛ¶¹ÊÓƵ Campaign, you can share audiences and segments with ÃÛ¶¹ÊÓƵ Experience Cloud services. Two options are available:
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Send ÃÛ¶¹ÊÓƵ Experience Platform segment data to ÃÛ¶¹ÊÓƵ Campaign. To implement this integration, you need to connect your Real-Time Customer Data Platform to Campaign (RTCDP). Learn more in this section.
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Integrate ÃÛ¶¹ÊÓƵ Campaign with Experience Cloud Audiences or ÃÛ¶¹ÊÓƵ Audience Manager. You will then be able to:
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Import shared audiences/segments from different ÃÛ¶¹ÊÓƵ Experience Cloud solutions into ÃÛ¶¹ÊÓƵ Campaign. Audiences can be imported via lists in ÃÛ¶¹ÊÓƵ Campaign.
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Export lists in the form of ÃÛ¶¹ÊÓƵ Experience Cloud shared audiences. These audiences can be used in the different ÃÛ¶¹ÊÓƵ Experience Cloud solutions that you use. Audiences can be exported after targeting in a workflow, using a dedicated Update shared audience activity.
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This integration supports two types of ÃÛ¶¹ÊÓƵ Experience Cloud IDs:
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Visitor ID: this type of identifier reconciles ÃÛ¶¹ÊÓƵ Experience Cloud visitors with ÃÛ¶¹ÊÓƵ Campaign recipients.
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Declared ID: this type of identifier reconciles all types of data with elements from the ÃÛ¶¹ÊÓƵ Campaign database. It is represented in ÃÛ¶¹ÊÓƵ Campaign as a predefined reconciliation key.
note note NOTE Declared ID data source can now also be used with Experience Cloud Assets integration.