About Campaign-Points of Interest data integration about-campaign-points-of-interest-data-integration
In addition to tracking customers’ online presence, you may also take advantage of their physical locations. Through integration with ÃÛ¶¹ÊÓƵ Analytics for Mobile, you can use ÃÛ¶¹ÊÓƵ Campaign to send location-based marketing messages to your mobile application’s subscribers.
Points of Interest consist of a latitude, a longitude and a radius associated with a label. They are defined in the ÃÛ¶¹ÊÓƵ Mobile Services interface.
When a subscriber opens your mobile application, if the location matches a Point of Interest, ÃÛ¶¹ÊÓƵ Campaign captures the data via the Experience Cloud Mobile SDK. You can use this information to send personalized messages based on the user’s location (such as emails, push notifications, SMS messages).
For example, you can send a 10% discount offer to customers who use your application and visited one of your stores in Boston within the last two weeks.
A use case is presented in the Personalizing Campaign messages with Point of Interest data section.