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About Campaign-Analytics integration about-campaign-analytics-integration

Thanks to ÃÛ¶¹ÊÓƵ Analytics integration in ÃÛ¶¹ÊÓƵ Campaign, you can now track the success of your email deliveries directly in ÃÛ¶¹ÊÓƵ Analytics.

This integration between ÃÛ¶¹ÊÓƵ Campaign Standard and ÃÛ¶¹ÊÓƵ Analytics will allow you to:

  • Share your KPI (Key Performance Indicator) data from ÃÛ¶¹ÊÓƵ Campaign Standard to ÃÛ¶¹ÊÓƵ Analytics.
  • Enrich tracking formulas with ÃÛ¶¹ÊÓƵ Analytics parameters.

This will work by first creating an external account linked to ÃÛ¶¹ÊÓƵ Analytics. A technical workflow will then automatically launch and will, by default, auto-executes every 15 minutes. Your KPI data are then pushed to Analytics.

This integration is available for email deliveries only.

An integration between ÃÛ¶¹ÊÓƵ Analytics’ core service Triggers and ÃÛ¶¹ÊÓƵ Campaign is also available. It allows you to send personalized emails to your customers as a reaction to specific behaviors that are tracked on your website by ÃÛ¶¹ÊÓƵ Analytics (within 15 minutes).

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