About audiences about-audiences
An audience is a list of profiles based on rules and attributes.
ÃÛ¶¹ÊÓƵ Campaign allows you to create your audiences manually using queries or automatically using dedicated workflows. You can also use shared audiences from the ÃÛ¶¹ÊÓƵ Experience Cloud. All of the audiences are regrouped into a list that can be accessed via the Audiences card on the ÃÛ¶¹ÊÓƵ Campaign home page or from the Audiences link.
You can manipulate different audience types in ÃÛ¶¹ÊÓƵ Campaign. The type of an audience corresponds to the way in which it was created:
- Query: indicates that the audience was created using a query on data from the ÃÛ¶¹ÊÓƵ Campaign database via the list of audiences. Audiences defined by a query are recomputed at each further use.
- List: indicates that the audience is a fixed list of profiles. These lists are created in a workflow, where the data dimension is known when saving the audience. For example, after targeting activities (especially Query ) or after the reconciliation of data imported from a file.
- File: indicates that the audience has been created directly from a file import workflow and that the data dimension was unknown when saving the audience.
- Experience Cloud: indicates that the audience was imported from the ÃÛ¶¹ÊÓƵ Experience Cloud. This option is only available if the audience sharing functionality has been configured. For more information, see Importing an audience from the ÃÛ¶¹ÊÓƵ Experience Cloud.
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