Creating audiences creating-audiences
Creating query audiences creating-query-audiences
This section describes how to create a Query audience. You can also create audiences from importing a file or targeting in a workflow.
From the audience list, you can create audiences by performing queries on ÃÛ¶¹ÊÓƵ Campaign profiles or importing an ÃÛ¶¹ÊÓƵ Experience Cloud audience.
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Go to the audience list via the Audiences tab or card.
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Select Create to access the screen to create a new audience.
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Name your audience. The audience label is used in the list of audiences and in the palette of the query tool.
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Choose a Query audience type: the audiences defined by a query are recomputed at each further use.
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Then select the Targeting dimension that you would like to use to filter your customers. Each audience is made up of a single targeting dimension. For example, you cannot create an audience made up of both profiles, test profiles and subscribers. For more on targeting dimensions, refer to this page.
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Create the query to define the audience population. Refer to the section on editing queries.
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Click the Create button to save your audience.
Creating list audiences creating-list-audiences
This section describes how to create a List audience after targeting in a workflow. You can also create audiences by importing a file into a workflow or via a query from the Audiences menu.
To create a List audience, the steps are as follows:
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In the Marketing activities tab, click Create then select Workflow.
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Drag and drop, and then configure the targeting activities which will allow you to select a population that has a known dimension. The list of available activities and their configuration are detailed in the Targeting activities section.
You can use a Query activity, or import data using a Load file activity before using a Reconciliation activity to identify the dimension of the data imported. Here, we want to target recipients who subscribed to the Sport Newsletter with a Query activity .
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After your targeting, drag and drop a Save audience activity into your workflow. For example, you can chose to Create or update an audience, this allows you to create then automatically update your audience with new data. In this case, add a Scheduler activity at the beginning of your workflow.
For more information on configuring this activity, refer to the Save audience section.
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Save and start the workflow.
As the Save audience is placed after a targeting with a known dimension, the audiences created via this activity are List audiences.
The content of the saved audience is then available in the audience’s detailed view that can be accessed via the list of audiences. The columns available from this view correspond to the columns of the inbound transition of the workflow’s save activity. For example: the columns of the file imported, the additional data added from a query.
Creating file audiences creating-file-audiences
This section details how to create a File audience by importing a file into a workflow. You can also create audiences from a targeting activity in a workflow or via a query from the Audiences menu.
To create a File audience, the steps are as follows:
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In the Marketing activities tab, click Create then select Workflow.
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Drag and drop, and then configure a Load file activity which will allow you to import a population that has an unknown dimension when the workflow is executed. For more information on configuring this activity, refer to the Load file section.
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Drag and drop a Save audience activity after the Load file activity. For more information on configuring this activity, refer to the Save audience section.
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Save and start the workflow.
As the Save audience is placed after an import, the data dimension is unknown and the audiences created via this activity are File audiences.
The content of the saved audience is then available in the audience’s detailed view that can be accessed via the list of audiences. The columns available from this view correspond to the columns of the inbound transition of the workflow’s save activity. For example: the columns of the imported file, the additional data added from a query.
Creating Experience Cloud audiences creating-experience-cloud-audiences
ÃÛ¶¹ÊÓƵ Campaign allows you to share and exchange audiences with ÃÛ¶¹ÊÓƵ Experience Cloud. An Experience Cloud type audience is directly imported from People core service to ÃÛ¶¹ÊÓƵ Campaign with the Import shared audience technical workflow.
Unlike Query type audience which will query profiles from ÃÛ¶¹ÊÓƵ Campaign, the Experience Cloud audience is composed of a list of Visitor IDs.
For this integration to work, you first need to configure it. For more information on configuration and how to import or export audiences with People core service, refer to the following section.
Editing audiences editing-audiences
There are different ways to edit an audience depending on the audience type:
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To edit a Query audience, go to the list of audiences via the Audiences menu, or the Audiences card from the ÃÛ¶¹ÊÓƵ Campaign home page.
Open the relevant audience. All of the elements of a previously created audience can be edited.
note caution CAUTION If you change the Filtering dimension in the query, the rules that have previously been defined will be lost. -
To edit a List or File audience, edit the workflow from which it was created and modify the Save audience activity. Start the workflow so that the audience is modified.
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To edit an Experience Cloud audience, refer to the Importing/Exporting audiences with People core service section.
Deleting audiences deleting-audiences
There are two ways to delete one or multiple audiences. First you can add an expiration date to your audience
To do so:
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Access one of your audience.
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Click the
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In the Expires on field, add an expiration date to your audience.
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Click Confirm then Save.
Your expiration date is now configured. As soon as this date is reached, your audience will be automatically deleted.
Or if you need to delete an audience, you can simply select one or several audiences then click the Delete element button.
