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Open a delivery and navigate to the content editing section.

Locate the field where you want to add conditional content. For example, you can add conditional content to an SMS message.

Click the Open personalization dialog icon next to the field to open the expression editor.

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In the personalization editor, browse to the Conditions menu on the left.

To start building your condition, click the ‘+’ icon next to the If function. The following line is added to the central screen:<% if (<FIELD>==<VALUE>) { %>Insert content here<% } %>

• Replace <FIELD> with a personalization field, such as the recipient’s language: recipient.language.

• Replace <VALUE> with the value to satisfy. For example, 'French'.

• Replace Ìnsert content here with the content that you want to display to the profiles that meet the specified condition.

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Specify the content that should be displayed if the recipients do not meet the condition. To do this use an else helper function:

1. Place your cursor before the expression closing tag %> and click the + next to the Else function.

2. Replace Ìnsert content here with the content you want to display to the profiles that do not meet the if function’s condition.

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You can also use the else if helper function to build conditions with multiple content variants. For example, the expression below displays three variants of a message depending on the recipients’ language:

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Once your condition is ready, you can save your content and check its rendering by simulating your content.

Create or open an email delivery, edit its content, and click the Edit email body button to open the email designing workspace.

Select a content component and click the Enable conditional content icon.

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The Conditional Content pane opens on the left-hand side of the screen. In this pane, you can create multiple variants of the selected content component using conditions.

Configure your first variant. Hover over Variant - 1 in the Conditional Content pane and click the Add condition button.

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The query modeler opens. It allows you to build a condition by filtering the recipient’s profile data. Learn how to work with the query modeler.

Once the condition for the first variant of the message is ready, click Confirm. In this example, we are creating a rule targeting recipients whose language is ‘French’.

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The rule is now associated to the variant. For better readability, we recommend renaming the variant by clicking the ellipsis menu.

Configure how the component should display if the rule is met when sending the message. In this example, we want to display the text in French if it is the recipient’s preferred language.

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Add as many variants as needed for the content component. You can switch between the variants at any time to check how the content component will display based on their conditional rules.