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From the Landing pages inventory, click Create landing page.

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Select a template:

• Acquisition: This is the default template for landing pages, which allows you to capture and update profile data.
• Subscription: Use this template to enable users to subscribe to a specific service.
• Unsubscription: This template can be used in a delivery sent to the subscribers of a service, to allow them to unsubscribe from this service.
• Denylist: This template should be used when a profile clicks on an opt-out link in a delivery, and no longer wants to be contacted.

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Click Create.

Fill in the Properties fields such as the label.

By default, landing pages are stored in the Web applications folder. You can change it by browsing to the desired location in the Additional options. Learn how to work with folders

You can also setup the captcha to secure your landing page. Learn more here.

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In the Data preload section, the two options below are available:

• When the Pre-fill with the data referenced in the form option is selected, if the visitor of the landing page matches a profile from the database, the profile’s information is automatically preloaded in the form. The user just has to fill in the missing fields, and update the existing values if needed. This allows to merge data for existing profiles instead of creating duplicates.

  note note
  NOTE
  This option is selected by default for all landing page templates.

• The Authorize absence of ID option allows any visitor to access the landing page. Unselecting this option prevents anonymous visitors to use it, meaning that only identified users can access and submit the form.

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  AVAILABILITY
  This capability is in Limited Availability (LA). It is restricted to customers migrating from ÃÛ¶¹ÊÓƵ Campaign Standard to ÃÛ¶¹ÊÓƵ Campaign v8, and cannot be deployed on any other environment.

  For the Acquisition and Subscription templates, this option is selected by default. For the Unsubscription and Denylist templates, this option is unselected by default and cannot be modified.

A landing page can have subsequent pages. To add pages, browse the Pages section, and click the Edit content button for each page that you want to design for this landing page. The content of each page is already pre-filled. Edit them as needed. Learn more

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In the Storage section, the Update the preloaded record option is selected by default. It enables to update the profiles stored in the database via the landing page. The preloading box lets you indicate how to find the record to be updated in the database.

You can also choose from the fields in the current context of the landing page, those that will be used to find the corresponding profile in the database. To do so, unselect the Update the preloaded record option and check the desired fields under Reconciliation options.

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Create Additional data to store internal data when the landing page is being submitted. This data is not visible to users who visit the page. Only constant values are taken into account.

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You can define a start date and an end date for your landing page. Select Enable scheduling and set the dates.

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• The landing page is automatically published on the specified start date/time.

  note note
  NOTE
  If no start date is defined, the landing page becomes live as soon as it is published.

• When the page reaches the end date, the form is no longer available. The Expiration page is displayed instead.

  note note
  NOTE
  For security reasons and platform performances, ÃÛ¶¹ÊÓƵ recommends that you set an end date.

Click Review and publish.

After you click Review and publish, select the Simulate content button from the landing page dashboard to access the test profile selection.

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From the Simulate screen, select one or more test profiles.

The steps to select test profiles are the same as when testing a message. They are detailed in the Preview and test section.

When testing a dynamic landing page (with the Service from URL option selected - learn more

Select Open preview to test your landing page.

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The preview of your landing page opens in a new tab. Personalized elements are replaced by the selected test profile data.

If you selected the Pre-fill with the data referenced in the form option in the landing page settings, the form fields are automatically pre-filled with the corresponding test profile data.

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Select other test profiles to preview the rendering for each variant of your landing page.