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DocumentationCampaignCampaign Web User Interface

Send external deliveries gs-direct-mail

Last update: Wed Feb 19 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

ÃÛ¶¹ÊÓƵ Campaign allows you to handle deliveries created outside Campaign in order to mass deliver personalized emails, SMS messages or push notifications (iOs and Android) through an external system.

When creating en external delivery, ÃÛ¶¹ÊÓƵ Campaign automatically generates an extraction file containing all the targeted profiles and selected data. This file is sent to the server of your choice, who will handle the sending process for you.

Create a dedicated external account routing-external-account

You first need to configure a specific external account that will be used in your external deliveries. It must be of the Routing type.

NOTE
Learn how to create a routing-type external account in this section.

For example, select the Mobile (SMS) channel for the external account. External is selected by default as the Delivery mode.

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Create and send the external delivery create-external-delivery

Once the specific external account is configured, create the external delivery. Follow the steps below.

  1. Create a delivery. Learn how

    You have three options:

    • In a workflow: Add an external channel activity (email, SMS or push) to your workflow. For detailed instructions on how to configure workflow, refer to this page.
    • In a campaign: Once you have created a campaign, you can create an email, SMS or push channel external delivery. For more information on setting up your campaign, refer to this page.
    • Stand-alone delivery: Engage customers directly and instantly with an individual external delivery. Learn how to create a delivery

  2. In the delivery or delivery template settings, select the external account that you created for the channel of your choice (in this example, the SMS channel) and save.

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    note note
    NOTE
    If you are creating a delivery, make sure that you have selected a delivery template using an external account of the Routing type, otherwise you will not be able to select the dedicated account you have created above.

  3. In the delivery Content section, click Edit content.

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  4. Unlike a standard delivery, you are not designing the content of the message itself. Instead, you need to define the properties and columns of the file that will be sent to the external system.

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    Follow the same steps as when designing the content of the extraction file generated by direct mail deliveries:

    • Define the properties of the extraction file. Learn more
    • Select the columns containing the information to be exported into that file. Learn more

  5. You can preview the file and send proofs. Learn how

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  6. Send the delivery to generate the extraction file. Learn how

Once your delivery is sent, the extraction file is automatically generated and exported to the location specified in the external account selected in the delivery template’s settings.

You can track the KPIs from the delivery page and data from the Logs menu.

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