Campaign reports for the SMS channel campaign-reports-sms-channel
Each campaign report is divided into different widgets detailing your campaign’s success and errors. For the SMS channel, reports and metrics are detailed below. Learn how to access your campaign reports in this page.
Delivery summary delivery-summary-sms
The Delivery Overview report provides key performance indicators (KPIs) that give detailed information about how your visitors engage with your SMS delivery. Metrics are detailed below.
-
Total sent: Total number of messages processed during the delivery preparation.
-
Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
-
Errors: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
-
Distinct clicks: Total number of distinct recipients who clicked in a delivery at least once.
Initial target audience statistics delivery-summary-sms-initial-target
The Initial target audience statistics table displays data relative to your recipients. Metrics are detailed below.
-
Initial audience: Total number of targeted recipients.
-
Message to deliver: Total number of messages to be delivered after delivery preparation.
-
Rejected by rules: Total number of addresses ignored during the analysis when applying rules: address missing, quarantined, on denylist, etc.
Execution statistics delivery-summary-sms-exec-stats
The Execution statistics table details the success of your delivery. Metrics are detailed below.
-
Message to deliver: Total number of messages to be delivered after delivery preparation.
-
Success: Number of messages processed successfully in relation to the number of messages to be delivered.
-
Errors: Total number of errors cumulated during deliveries and automatic rebound processing in relation to the number of messages to be delivered.
-
New quarantines: Total number of addresses quarantined following a failed delivery (user unknown, invalid domain) in relation to the number of messages to be delivered.
SMS error types are listed in the ÃÛ¶¹ÊÓƵ Campaign v8 (client console) documentation.
Generated click streams delivery-summary-sms-click-streams
The Generated click streams table displays data relative to how your recipients interacted with your delivery. Metrics are detailed below.
-
Distinct clicks: Total number of distinct recipients who clicked in a delivery at least once.
-
Clicks: Total number of clicks on links in deliveries.
-
Reactivity: Ratio of the number of targeted recipients having clicked in a delivery, in relation to the estimated number of targeted recipients having opened a delivery.