Work with Campaign and ﾃﾛｶｹﾊﾓﾆｵ Target

Documentation Campaign Campaign v8 Documentation

Work with Campaign and ﾃﾛｶｹﾊﾓﾆｵ Target

Last update: Fri Mar 22 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
Target Integration

CREATED FOR:

Beginner
Intermediate
Admin
User

Connect Campaign and Target to include an offer from ﾃﾛｶｹﾊﾓﾆｵ Target in an ﾃﾛｶｹﾊﾓﾆｵ Campaign email delivery.

This integration helps you to implement use cases as follows: when a recipient opens an email sent via ﾃﾛｶｹﾊﾓﾆｵ Campaign, a call to ﾃﾛｶｹﾊﾓﾆｵ Target allows you to display a dynamic version of the content. This dynamic version is computed depending on the rules specified beforehand when creating the email.

NOTE

The integration only supports static images. The other types of content cannot be personalized.
As a Managed Cloud Services user, contact ﾃﾛｶｹﾊﾓﾆｵ to implement Experience Cloud triggers with Campaign.

The following types of data can be used by ﾃﾛｶｹﾊﾓﾆｵ Target:

Data from the ﾃﾛｶｹﾊﾓﾆｵ Campaign database
Segments linked to the visitor ID in ﾃﾛｶｹﾊﾓﾆｵ Target, only if the data used is not subject to legal limitations
ﾃﾛｶｹﾊﾓﾆｵ Target data: user agent, IP address, geolocalization data

Insert a dynamic content

In the example below, you will learn how to integrate a dynamic offer from ﾃﾛｶｹﾊﾓﾆｵ Target into an ﾃﾛｶｹﾊﾓﾆｵ Campaign email.

We want to create a message with an image that will dynamically change according to the recipient窶冱 country. The data is sent with each mbox request and depends on the visitor窶冱 IP address.

In this email, we want one of the images to vary dynamically according to the following user-experiences:

The email is opened in France.
The email is opened in the United States.
If none of these conditions apply, a default image is displayed.

THe following steps need to be achieved in ﾃﾛｶｹﾊﾓﾆｵ Campaign and ﾃﾛｶｹﾊﾓﾆｵ Target:

Insert the dynamic offer in an email
Create redirect offers
Create audiences
Create an Experience Targeting Activity
Preview and send the message

Insert the dynamic offer in an email inserting-dynamic-offer

In ﾃﾛｶｹﾊﾓﾆｵ Campaign, define the target and the content of your email. You can insert a dynamic image from ﾃﾛｶｹﾊﾓﾆｵ Target.

To do this, specify the default image窶冱 URL, the location name, and the fields you want to transfer to ﾃﾛｶｹﾊﾓﾆｵ Target.

In ﾃﾛｶｹﾊﾓﾆｵ Campaign, there are two ways to insert a dynamic image from Target into an email:

If you are using the digital content editor, choose an existing image and select Insert > Dynamic image served by ﾃﾛｶｹﾊﾓﾆｵ Target from the toolbar.
If you are using the standard editor, place the cursor where you want to insert the image and select Include > Dynamic image served by ﾃﾛｶｹﾊﾓﾆｵ Target窶ｦ from the personalization drop-down menu.

You can then define the image parameters:

The Default image窶冱 URL is the image that will be displayed when none of the conditions are fulfilled. You can also select an image from your Assets library.
The Target location is the name of your dynamic offer窶冱 location. You will have to select this location in your ﾃﾛｶｹﾊﾓﾆｵ Target activity.
The Landing Page lets you redirect the default image to a default landing page. This URL applies only when the default image is displayed in the final email. It is optional.
The Additional decision parameters defines the mapping between the fields defined in the ﾃﾛｶｹﾊﾓﾆｵ Target segments and the ﾃﾛｶｹﾊﾓﾆｵ Campaign fields. The ﾃﾛｶｹﾊﾓﾆｵ Campaign fields used must have been specified in the rawbox. In our example, we added the Country field.

If you use Enterprise permissions in your settings in ﾃﾛｶｹﾊﾓﾆｵ Target, add the corresponding property in this field. Learn more about Target Enterprise permissions in ﾃﾛｶｹﾊﾓﾆｵ Target documentation.

Create redirect offers create-redirect-offers

In ﾃﾛｶｹﾊﾓﾆｵ Target, you can create different versions of your offer. Depending on each user experience, a redirect offer can be created and you can specify the image that will be displayed.

In our case, we need two redirect offers, the third one (the default one) is to be defined in ﾃﾛｶｹﾊﾓﾆｵ Campaign.

To create a new redirect offer in Target Standard, from the Content tab, click Code offers.
Click Create then Redirect Offer.
Enter a name for the offer and the URL of your image.
Follow the same procedure for the remaining redirect offer. For more on this, refer to this ﾃﾛｶｹﾊﾓﾆｵ Target documentation.

Create audiences audiences-target

In ﾃﾛｶｹﾊﾓﾆｵ Target, you need to create the two audiences into which the people who visit your offer will be categorized for the different contents to be delivered. For each audience, add a rule to define who will be able to see the offer.

To create a new audience in Target, from the Audiences tab, click Create Audience.
Add a name to your audience.
Click Add a rule and select a category. The rule uses specific criteria to target the visitors. You can refine the rules by adding conditions or by creating new rules in other categories.
Follow the same procedure for the remaining audiences.

Create an Experience Targeting Activity creating-targeting-activity

In ﾃﾛｶｹﾊﾓﾆｵ Target, we need to create an Experience Targeting activity, define the different experiences, and associate them with the corresponding offers.

First you need to define the audience:

To create an Experience Targeting activity, from the Activities tab, click Create Activity then Experience Targeting.
Select Form as Experience Composer.
Choose an audience by clicking the Change audience button.
Select the audience that was created in the previous steps.
Create another experience by clicking Add Experience Targeting.

Then add a content for each audience:

Select the location name that you chose when inserting the dynamic offer in ﾃﾛｶｹﾊﾓﾆｵ Campaign.
Click the drop-down button and select Change Redirect Offer.
Select the redirect offer that you had previously created.
Follow the same steps for the second experience.