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On the Admin sidebar, go to Content > Elements > Widgets.

In the upper-right corner, click Add Widget.

In the Settings section, set Type to CMS Static Block and click Continue.

Verify that the Design Theme is set to the current theme and click Continue.

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In the Storefront Properties section, do the following:

• For Widget Title, enter a descriptive title for the widget.

  This title is visible only from the Admin.

• For Assign to Store Views, select the store views where the widget is visible.

  You can select a specific store view, or All Store Views. To select multiple views, hold down the Ctrl key (PC) or the Command key (Mac) and click each option.

• (Optional) For Sort Order, enter a number to determine the order this item appears with others in the same part of the page. (0 = first, 1 = second, 3 = third, and so on.)

  {width="600" modal="regular"}

In the Layout Updates section, click Add Layout Update.

Set Display On to the category, product, or page where you want the block to appear.

To place the block on a specific page, do the following:

• Choose the Page where you want the block to appear.

• Choose the Block Reference that identifies the place where the block is displayed on the page.

• Accept the default setting for Template, which is set to CMS Static Block Default Template.

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In the left panel, select Widget Options.

Click Select Block… and choose the block that you want to place from the list.

When complete, click Save.

The app now appears in the list.

When prompted, follow the instructions at the top of the page to update the index and page cache.

Return to your storefront to verify that the block appears in the correct location.

To move the block, you can reopen the widget or try a different page or block reference.