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Data Connection Back Office Events

The following lists the Commerce back office events available when you install the Data Connection extension. The data these events collect is sent to the ÃÛ¶¹ÊÓƵ Experience Platform. You can also create custom events to collect additional data not provided out of the box.

In addition to the data the following events collect, you also get other data provided by the ÃÛ¶¹ÊÓƵ Experience Platform Web SDK.

Back office events contain server-side data. This data comprises order status information such as if an order was placed, canceled, refunded, shipped, or completed. Server-side data also includes customer profile events information, such as if an account was created, updated, or deleted.

NOTE
All back office events include the identityMap field, which includes the shopper’s email address, when available, and ECID.

Order status

Order status data shows a 360 view of the shopper order. This view helps merchants better target or analyze the entire order status when developing marketing campaigns. For example, you can spot trends in certain product categories that perform well at different times of the year. Such as, winter clothes that sell better during colder months or certain product colors that shoppers are interested in over the years. In addition, order status data can help you calculate lifetime customer value by understanding a shopper’s propensity to convert based on previous orders.

orderPlaced

Description
XDM event name
Triggered when a shopper places an order.
commerce.backofficeOrderPlaced

Data collected from orderPlaced

The following table describes the data collected for this event.

Field
Description
commerce.order
Contains information about the order.
commerce.order.purchaseID
Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique.
commerce.order.payments
The list of payments for this order.
commerce.order.payments.paymentTransactionID
Unique identifier for this payment transaction.
commerce.order.payments.paymentAmount
The value of the payment.
commerce.order.payments.paymentType
The method of payment for this order. Counted, custom values allowed.
commerce.order.payments.currencyCode
The currency code used, such as USD or EUR.
commerce.order.taxAmount
The tax amount paid by the buyer as part of the final payment.
commerce.order.discountAmount
Indicates the discount amount applied to the whole order.
commerce.order.createdDate
The time and date when a new order is created in the commerce system. For example, 2022-10-15T20:20:39+00:00.
commerce.order.currencyCode
The ISO 4217 currency code used for the order totals.
commerce.shipping
Shipping details for one or more products.
commerce.shipping.shippingMethod
The method of shipping chosen by the customer, such as standard delivery, expedited delivery, pick up in store, and so on.
commerce.shipping.shippingAmount
The amount the customer had to pay for shipping.
commerce.shipping.currencyCode
The ISO 4217 currency code used for the shipping total.
commerce.commerceScope
Indicates where an event occurred (store view, store, website, and so on).
commerce.commerceScope.environmentID
The environment ID. A 32-digit alphanumeric ID separated by hyphens.
commerce.commerceScope.storeCode
The unique store code. You can have many stores per website.
commerce.commerceScope.storeViewCode
The unique store view code. You can have many store views per store.
commerce.commerceScope.websiteCode
The unique website code. You can have many websites in an environment.
commerce.billing.address
Billing postal address.
commerce.billing.address.street1
Primary street level information, apartment number, street number, and street name
commerce.billing.address.street2
Additional field for street level information.
commerce.billing.address.city
The name of the city.
commerce.billing.address.state
The name of the state. This is a free-form field.
commerce.billing.address.postalCode
The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.
commerce.billing.address.country
The name of the government-administered territory. Other than xdm:countryCode, this is a free-form field that can have the country name in any language.
personalEmail
A personal email address.
personalEmail.address
The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards.
productListItems
An array of products in the order.
productListItems.id
The line item identifier for this product entry.
productListItems.SKU
Stock Keeping Unit. The unique identifier for the product.
productListItems.name
The display name or human-readable name of the product.
productListItems.priceTotal
The total price for the product line item.
productListItems.quantity
The number of product units in the cart.
productListItems.discountAmount
Indicates the discount amount applied.
productListItems.currencyCode
The currency code used, such as USD or EUR.
productListItems.selectedOptions
Field used for a configurable product.
productListItems.selectedOptions.attribute
Identifies an attribute of the configurable product, such as size or color.
productListItems.selectedOptions.value
Identifies the value of the attribute such as small or black.
productListItems.categories
Contains information about the category of a product.
productListItems.categories.id
The unique identifier of the category.
productListItems.categories.name
The name of the category.
productListItems.categories.path
The path to the category.
productListItems.productImageUrl
Main image URL of the product.

orderInvoiced

Description
XDM event name
Triggered when a merchant submits an invoice to request payment.
commerce.backofficeOrderInvoiced

Data collected from orderInvoiced

The following table describes the data collected for this event.

Field
Description
commerce.order
Contains information about the order.
commerce.order.purchaseID
Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique.
commerce.order.priceTotal
The total price of this order after all discounts and taxes have been applied.
commerce.order.currencyCode
The ISO 4217 currency code used for the order totals.
commerce.order.purchaseOrderNumber
Unique identifier assigned by the purchaser for this purchase or contract.
commerce.order.payments
The list of payments for this order.
commerce.order.payments.currencyCode
The currency code used, such as USD or EUR.
commerce.order.payments.paymentType
The method of payment for this order. Counted, custom values allowed.
commerce.order.payments.paymentAmount
The value of the payment.
commerce.shipping
Shipping details for one or more products.
commerce.shipping.shippingMethod
The method of shipping chosen by the customer, such as standard delivery, expedited delivery, pick up in store, and so on.
commerce.shipping.shippingAmount
The amount the customer had to pay for shipping.
commerce.commerceScope
Indicates where an event occurred (store view, store, website, and so on).
commerce.commerceScope.environmentID
The environment ID. A 32-digit alphanumeric ID separated by hyphens.
commerce.commerceScope.storeCode
The unique store code. You can have many stores per website.
commerce.commerceScope.storeViewCode
The unique store view code. You can have many store views per store.
commerce.commerceScope.websiteCode
The unique website code. You can have many websites in an environment.
personalEmail
A personal email address.
personalEmail.address
The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards.
productListItems
An array of products in the order.
productListItems.id
The line item identifier for this product entry.
productListItems.SKU
Stock Keeping Unit. The unique identifier for the product.
productListItems.name
The display name or human-readable name of the product.
productListItems.priceTotal
The total price for the product line item.
productListItems.quantity
The number of product units in the cart.
productListItems.discountAmount
Indicates the discount amount applied.
productListItems.categories
Contains information about the category of a product.
productListItems.categories.id
The unique identifier of the category.
productListItems.categories.name
The name of the category.
productListItems.categories.path
The path to the category.

orderItemsShipped

Description
XDM event name
Triggered when an order is shipped.
commerce.backofficeOrderItemsShipped

Data collected from orderItemsShipped

The following table describes the data collected for this event.

Field
Description
commerce.order
Contains information about the order.
commerce.order.purchaseID
Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique.
commerce.order.payments
The list of payments for this order.
commerce.order.payments.paymentTransactionID
Unique identifier for this payment transaction.
commerce.order.payments.paymentAmount
The value of the payment.
commerce.order.payments.paymentType
The method of payment for this order. Counted, custom values allowed.
commerce.order.payments.currencyCode
The currency code used, such as USD or EUR.
commerce.order.priceTotal
The total price of this order after all discounts and taxes have been applied.
commerce.order.purchaseOrderNumber
Unique identifier assigned by the purchaser for this purchase or contract.
commerce.order.currencyCode
The currency code used, such as USD or EUR.
commerce.order.lastUpdatedDate
The time when a particular order record is last updated in the commerce system.
commerce.shipping
Shipping details for one or more products.
commerce.shipping.shippingMethod
The method of shipping chosen by the customer, such as standard delivery, expedited delivery, pick up in store, and so on.
commerce.shipping.shippingAmount
The amount the customer had to pay for shipping.
commerce.shipping.address
The physical shipping address.
commerce.shipping.address.street1
Primary street level information, apartment number, street number, and street name.
commerce.shipping.address.street2
Optional street information second line.
commerce.shipping.address.city
The name of the city.
commerce.shipping.address.state
The name of the State. This is a free-form field.
commerce.shipping.address.postalCode
The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.
commerce.shipping.address.country
The name of the government-administered territory. Other than xdm:countryCode, this is a free-form field that can have the country name in any language.
commerce.shipping.currencyCode
The currency code used, such as USD or EUR.
commerce.shipping.trackingNumber
The tracking number provided by the shipping carrier for an order item shipment.
commerce.shipping.trackingURL
The URL to track the shipping status of an order item.
commerce.shipping.shipDate
The date when one or more items from an order is shipped.
commerce.commerceScope
Indicates where an event occurred (store view, store, website, and so on).
commerce.commerceScope.environmentID
The environment ID. A 32-digit alphanumeric ID separated by hyphens.
commerce.commerceScope.storeCode
The unique store code. You can have many stores per website.
commerce.commerceScope.storeViewCode
The unique store view code. You can have many store views per store.
commerce.commerceScope.websiteCode
The unique website code. You can have many websites in an environment.
commerce.billing.address
Billing postal address.
commerce.billing.address.street1
Primary street level information, apartment number, street number, and street name
commerce.billing.address.street2
Additional field for street level information.
commerce.billing.address.city
The name of the city.
commerce.billing.address.state
The name of the state. This is a free-form field.
commerce.billing.address.postalCode
The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.
commerce.billing.address.country
The name of the government-administered territory. Other than xdm:countryCode, this is a free-form field that can have the country name in any language.
personalEmail
A personal email address.
personalEmail.address
The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards.
productListItems
An array of products in the order.
productListItems.SKU
Stock Keeping Unit. The unique identifier for the product.
productListItems.name
The display name or human-readable name of the product.
productListItems.priceTotal
The total price for the product line item.
productListItems.quantity
The number of product units in the cart.
productListItems.discountAmount
Indicates the discount amount applied.
productListItems.currencyCode
The currency code used, such as USD or EUR.
productListItems.selectedOptions
Field used for a configurable product.
productListItems.selectedOptions.attribute
Identifies an attribute of the configurable product, such as size or color.
productListItems.selectedOptions.value
Identifies the value of the attribute such as small or black.
productListItems.categories
Contains information about the category of a product.
productListItems.categories.id
The unique identifier of the category.
productListItems.categories.name
The name of the category.
productListItems.categories.path
The path to the category.

orderCancelled

Description
XDM event name
Triggered when a shopper cancels an order.
commerce.backofficeOrderCancelled

Data collected from orderCancelled

The following table describes the data collected for this event.

Field
Description
commerce.order
Contains information about the order.
commerce.order.purchaseID
Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique.
commerce.order.purchaseOrderNumber
Unique identifier assigned by the purchaser for this purchase or contract.
commerce.order.cancelDate
The date and time when a shopper cancels an order.
commerce.order.lastUpdatedDate
The time when a particular order record is last updated in the commerce system.
commerce.commerceScope
Indicates where an event occurred (store view, store, website, and so on).
commerce.commerceScope.environmentID
The environment ID. A 32-digit alphanumeric ID separated by hyphens.
commerce.commerceScope.storeCode
The unique store code. You can have many stores per website.
commerce.commerceScope.storeViewCode
The unique store view code. You can have many store views per store.
commerce.commerceScope.websiteCode
The unique website code. You can have many websites in an environment.
personalEmail
A personal email address.
personalEmail.address
The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards.

orderLineItemRefunded

Description
XDM event name
Triggered when a shopper is refunded for a returned item.
commerce.backofficeCreditMemoIssued

Data collected from orderLineItemRefunded

The following table describes the data collected for this event.

Field
Description
commerce.order
Contains information about the order.
commerce.order.purchaseID
Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique.
commerce.order.lastUpdatedDate
The time when a particular order record is last updated in the commerce system.
commerce.order.purchaseOrderNumber
Unique identifier assigned by the purchaser for this purchase or contract.
commerce.refunds
The list of refunds for this order.
commerce.refunds.transactionID
Unique identifier for this refund.
commerce.refunds.refundAmount
The value of the refund.
commerce.refunds.refundPaymentType
The method of payment for this order. Counted, custom values allowed.
commerce.refunds.currencyCode
The currency code used, such as USD or EUR.
personalEmail
A personal email address.
personalEmail.address
The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards.
productListItems
An array of products in the order.
productListItems.SKU
Stock Keeping Unit. The unique identifier for the product.
productListItems.name
The display name or human-readable name of the product.
productListItems.priceTotal
The total price for the product line item.
productListItems.quantity
The number of product units in the cart.
productListItems.discountAmount
Indicates the discount amount applied.
productListItems.currencyCode
The currency code used, such as USD or EUR.
productListItems.selectedOptions
Field used for a configurable product.
productListItems.selectedOptions.attribute
Identifies an attribute of the configurable product, such as size or color.
productListItems.selectedOptions.value
Identifies the value of the attribute such as small or black.
productListItems.categories
Contains information about the category of a product.
productListItems.categories.id
The unique identifier of the category.
productListItems.categories.name
The name of the category.
productListItems.categories.path
The path to the category.

orderItemsReturnInitiated

Description
XDM event name
Triggered when a shopper requests to return an item.
commerce.backofficeOrderItemsReturnInitiated

Data collected from orderItemsReturnInitiated

The following table describes the data collected for this event.

Field
Description
commerce.order
Contains information about the order.
commerce.order.purchaseID
Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique.
commerce.order.returns
The RMA (Return Merchandise Authorization) information for this order.
commerce.order.returns.returnID
The unique identifier for this RMA (Return Merchandise Authorization).
commerce.order.returns.returnStatus
The status of the RMA (Return Merchandise Authorization), such as Pending, Closed, and so on.
commerce.commerceScope
Indicates where an event occurred (store view, store, website, and so on).
commerce.commerceScope.environmentID
The environment ID. A 32-digit alphanumeric ID separated by hyphens.
commerce.commerceScope.storeCode
The unique store code. You can have many stores per website.
commerce.commerceScope.storeViewCode
The unique store view code. You can have many store views per store.
commerce.commerceScope.websiteCode
The unique website code. You can have many websites in an environment.
personalEmail
A personal email address.
personalEmail.address
The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards.
productListItems
An array of products in the order.
productListItems.SKU
Stock Keeping Unit. The unique identifier for the product.
productListItems.name
The display name or human-readable name of the product.
productListItems.quantity
The number of product units in the cart.
productListItems.selectedOptions
Field used for a configurable product.
productListItems.selectedOptions.attribute
Identifies an attribute of the configurable product, such as size or color.
productListItems.selectedOptions.value
Identifies the value of the attribute such as small or black.
productListItems.categories
Contains information about the category of a product.
productListItems.categories.id
The unique identifier of the category.
productListItems.categories.name
The name of the category.
productListItems.categories.path
The path to the category.
productListItems.returnItem
The RMA (Return Merchandise Authorization) information for this item.
productListItems.returnItem.returnStatus
The status of the returned item, such as Pending, Approved, and so on.
productListItems.returnItem.returnReason
The reason why a return is requested for this item.
productListItems.returnItem.returnItemCondition
The condition of the item that the return is requested for.
productListItems.returnItem.returnResolution
The requested resolution of the item being returned, such as Refund, Exchange, and so on.
productListItems.returnItem.returnQuantityRequested
The number of this item that the shopper requested to return.
productListItems.returnItem.returnQuantityAuthorized
The number of this item that is authorized to be returned.
productListItems.returnItem.eturnQuantityReceived
The number of returned items received.
productListItems.returnItem.returnQuantityApproved
The number of this item with return fully complete and approved.

orderItemReturnCompleted

Description
XDM event name
Triggered when an item a shopper requested to return is completed.
commerce.backofficeOrderItemsReturnCompleted

Data collected from orderItemReturnCompleted

The following table describes the data collected for this event.

Field
Description
commerce.order
Contains information about the order.
commerce.order.purchaseID
Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique.
commerce.order.returns
The RMA (Return Merchandise Authorization) information for this order.
commerce.order.returns.returnID
The unique identifier for this RMA (Return Merchandise Authorization).
commerce.order.returns.returnStatus
The status of the RMA (Return Merchandise Authorization), such as Pending, Closed, and so on.
commerce.commerceScope
Indicates where an event occurred (store view, store, website, and so on).
commerce.commerceScope.environmentID
The environment ID. A 32-digit alphanumeric ID separated by hyphens.
commerce.commerceScope.storeCode
The unique store code. You can have many stores per website.
commerce.commerceScope.storeViewCode
The unique store view code. You can have many store views per store.
commerce.commerceScope.websiteCode
The unique website code. You can have many websites in an environment.
personalEmail
A personal email address.
personalEmail.address
The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards.
productListItems
An array of products in the order.
productListItems.SKU
Stock Keeping Unit. The unique identifier for the product.
productListItems.name
The display name or human-readable name of the product.
productListItems.selectedOptions
Field used for a configurable product.
productListItems.selectedOptions.attribute
Identifies an attribute of the configurable product, such as size or color.
productListItems.selectedOptions.value
Identifies the value of the attribute such as small or black.
productListItems.categories
Contains information about the category of a product.
productListItems.categories.id
The unique identifier of the category.
productListItems.categories.name
The name of the category.
productListItems.categories.path
The path to the category.
productListItems.returnItem
The RMA (Return Merchandise Authorization) information for this item.
productListItems.returnItem.returnStatus
The status of the returned item, such as Pending, Approved, and so on.
productListItems.returnItem.returnReason
The reason why a return is requested for this item.
productListItems.returnItem.returnItemCondition
The condition of the item that the return is requested for.
productListItems.returnItem.returnResolution
The requested resolution of the item being returned, such as Refund, Exchange, and so on.
productListItems.returnItem.returnQuantityRequested
The number of this item that the shopper requested to return.
productListItems.returnItem.returnQuantityAuthorized
The number of this item that is authorized to be returned.
productListItems.returnItem.eturnQuantityReceived
The number of returned items received.
productListItems.returnItem.returnQuantityApproved
The number of this item with return fully complete and approved.

orderShipmentCompleted

Description
XDM event name
Triggered when a shipment is completed.
commerce.backofficeOrderShipmentCompleted

Data collected from orderShipmentCompleted

The following table describes the data collected for this event.

Field
Description
commerce.order
Contains information about the order.
commerce.order.purchaseID
Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique.
commerce.order.payments
The list of payments for this order.
commerce.order.payments.paymentTransactionID
Unique identifier for this payment transaction.
commerce.order.payments.paymentAmount
The value of the payment.
commerce.order.payments.paymentType
The method of payment for this order. Counted, custom values allowed.
commerce.order.payments.currencyCode
The currency code used, such as USD or EUR.
commerce.order.taxAmount
The tax amount paid by the buyer as part of the final payment.
commerce.order.createdDate
The time and date when a new order is created in the commerce system. For example, 2022-10-15T20:20:39+00:00.
commerce.shipping
Shipping details for one or more products.
commerce.shipping.shippingMethod
The method of shipping chosen by the customer, such as standard delivery, expedited delivery, pick up in store, and so on.
commerce.shipping.shippingAmount
The amount the customer had to pay for shipping.
commerce.shipping.shipDate
The date when one or more items from an order is shipped.
commerce.shipping.address
The physical shipping address.
commerce.shipping.address.street1
Primary street level information, apartment number, street number, and street name.
commerce.shipping.address.street2
Optional street information second line.
commerce.shipping.address.city
The name of the city.
commerce.shipping.address.state
The name of the State. This is a free-form field.
commerce.shipping.address.postalCode
The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.
commerce.shipping.address.country
The name of the government-administered territory. Other than xdm:countryCode, this is a free-form field that can have the country name in any language.
commerce.billing.address
Billing postal address.
commerce.billing.address.street1
Primary street level information, apartment number, street number, and street name
commerce.billing.address.street2
Additional field for street level information.
commerce.billing.address.city
The name of the city.
commerce.billing.address.state
The name of the state. This is a free-form field.
commerce.billing.address.postalCode
The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.
commerce.billing.address.country
The name of the government-administered territory. Other than xdm:countryCode, this is a free-form field that can have the country name in any language.
personalEmail
A personal email address.
personalEmail.address
The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards.
productListItems
An array of products in the order.
productListItems.SKU
Stock Keeping Unit. The unique identifier for the product.
productListItems.name
The display name or human-readable name of the product.
productListItems.priceTotal
The total price for the product line item.
productListItems.quantity
The number of product units in the cart.
productListItems.discountAmount
Indicates the discount amount applied.
productListItems.currencyCode
The currency code used, such as USD or EUR.
productListItems.selectedOptions
Field used for a configurable product.
productListItems.selectedOptions.attribute
Identifies an attribute of the configurable product, such as size or color.
productListItems.selectedOptions.value
Identifies the value of the attribute such as small or black.
productListItems.categories
Contains information about the category of a product.
productListItems.categories.id
The unique identifier of the category.
productListItems.categories.name
The name of the category.
productListItems.categories.path
The path to the category.

Customer profile events

Profile events captured from the server-side include account information, such as accountCreated, accountUpdated, and accountDeleted. This data is used to help populate key customer details that are needed to better define segments or execute marketing campaigns, such as sending sign-up discount offers, account change confirmations, and so on. There are similar profile events captured from the storefront.

NOTE
Each customer profile event also includes the identityMap field, which includes the system generated Commerce Customer ID as the primary identifier for the profile and an email ID that is used as a secondary identifier.

accountCreated

Description
XDM event name
Triggered when a shopper attempts to create an account.
userAccount.backofficeCreateProfile

Data collected from accountCreated

The following table describes the data collected for this event.

Field
Description
person
Contains information about the customer.
person.name
Contains information about the name of the customer.
person.name.firstName
Contains the first name of the customer.
person.name.lastName
Contains the last name of the customer.
personalEmail
A personal email address.
personalEmail.address
The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards.
commerce.commerceScope
Indicates where an event occurred (store view, store, website, and so on).
commerce.commerceScope.environmentID
The environment ID. A 32-digit alphanumeric ID separated by hyphens.
commerce.commerceScope.storeCode
The unique store code. You can have many stores per website.
commerce.commerceScope.storeViewCode
The unique store view code. You can have many store views per store.
commerce.commerceScope.websiteCode
The unique website code. You can have many websites in an environment.

accountUpdated

Description
XDM event name
Triggered when a shopper attempts to edit an account.
userAccount.backofficeUpdateProfile

Data collected from accountUpdated

The following table describes the data collected for this event.

Field
Description
person
Contains information about the customer.
person.name
Contains information about the name of the customer.
person.name.firstName
Contains the first name of the customer.
person.name.lastName
Contains the last name of the customer.
personalEmail
A personal email address.
personalEmail.address
The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards.
commerce.commerceScope
Indicates where an event occurred (store view, store, website, and so on).
commerce.commerceScope.environmentID
The environment ID. A 32-digit alphanumeric ID separated by hyphens.
commerce.commerceScope.storeCode
The unique store code. You can have many stores per website.
commerce.commerceScope.storeViewCode
The unique store view code. You can have many store views per store.
commerce.commerceScope.websiteCode
The unique website code. You can have many websites in an environment.

accountDeleted

Description
XDM event name
Triggered when a shopper attempts to delete an account.
userAccount.backofficeDeleteProfile

Data collected from accountDeleted

The following table describes the data collected for this event.

Field
Description
person
Contains information about the customer.
person.name
Contains information about the name of the customer.
person.name.firstName
Contains the first name of the customer.
person.name.lastName
Contains the last name of the customer.
personalEmail
A personal email address.
personalEmail.address
The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards.
commerce.commerceScope
Indicates where an event occurred (store view, store, website, and so on).
commerce.commerceScope.environmentID
The environment ID. A 32-digit alphanumeric ID separated by hyphens.
commerce.commerceScope.storeCode
The unique store code. You can have many stores per website.
commerce.commerceScope.storeViewCode
The unique store view code. You can have many store views per store.
commerce.commerceScope.websiteCode
The unique website code. You can have many websites in an environment.
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