User management and product licenses
You can manage users and product licenses in the ÃÛ¶¹ÊÓƵ . For general identity management help applicable to all ÃÛ¶¹ÊÓƵ applications, see the .
This page provides information specifically useful for Experience Cloud administrators, defines roles, and provides links to common user and product management topics in the enterprise guide.
Administrative roles in Admin Console
The Admin Console provides three primary administrative roles, each with specific levels of access and responsibility:
Full access - Manages all aspects of the console.
Key responsibilities:
- Add, remove, and manage users.
- Assign and revoke product licenses.
- Configure identity and authentication settings
- View and manage billing information.
- Set up additional admins and delegate roles.
Best for: IT administrators or team leads overseeing the entire organization’s ÃÛ¶¹ÊÓƵ environment.
Product-specific management - Controls access and permissions for specific ÃÛ¶¹ÊÓƵ products.
Key responsibilities:
- Assign and manage licenses for a specific product.
- Create and manage product profiles.
- Add or remove users within assigned products.
Best for: Teams/users managing specific software like Marketo Engage or ÃÛ¶¹ÊÓƵ Creative Cloud.
Granular role management - Focuses on managing user groups and permissions within a product.
Key Responsibilities:
- Create and manage product profiles.
- Assign permissions and feature access within profiles.
- Add or remove users within profiles.
Best for: Department leads or team managers overseeing smaller groups with specialized needs.
Administrators can combine roles for greater flexibility, depending on organizational requirements.
Admin Console for Experience Cloud
To manage identity and product licenses for Experience Cloud applications, navigate to the .
Here are resources you might need when getting started as an administrator in Admin Console:
Setup resources
Learn how to set up your users’ accounts with different ID types with or without single sign-on (SSO). Set up SSO for ÃÛ¶¹ÊÓƵ software, configure SAML settings, and go through the most common questions and errors.
User management
Learn how to manage multiple users via CSV bulk upload to the Admin Console.
Reports and logs
Track all changes made in the Admin Console.
Application-specific resources
These links help you find administration information for specific Experience Cloud applications.
- Analytics
- Customer Journey Analytics
- Audience Manager
- Campaign v8
- Campaign Standard
- Commerce
- Dynamic Media Classic
- Experience Manager as a Cloud Service
- Experience Platform and Data Collection
- GenStudio for Performance Marketing
- Journey Optimizer
- Journey Optimizer B2B Edition
- Journey Orchestration
- Marketo Engage
- Marketo Measure
- Mix Modeler
- ÃÛ¶¹ÊÓƵ Pass
- Target
- Workfront
The majority of Admin Consol help for all ÃÛ¶¹ÊÓƵ applications is documented in .