ÃÛ¶¹ÊÓƵ

Transcript

In this demo, we’ll see how you can empower your marketing teams to create multichannel content. Part of the challenge marketers have is having to create many campaigns with limited access to creative resources and stretched budgets. As a content marketer, ÃÛ¶¹ÊÓƵ Express and Firefly help empower you to create content yourself. Here we have an event that we’re hosting in Seattle, and we have a header image we need to create for the event. Directly inside of AEM assets, we can select our image and open it in ÃÛ¶¹ÊÓƵ Express. This allows us to create without having to leave AEM. First, we can resize the canvas to the size that we need. Next, we want our image to match our brand’s look and feel. Directly in Express, we can access our brands and libraries, which can house our logos, graphics, and fonts provided by our brand team. We can drop in this beautiful gradient into our design as a background. Next, we want to represent our host city, Seattle, in the background. To help us, there are a number of Seattle images available as ÃÛ¶¹ÊÓƵ Stock Imagery. However, what we’re looking for might be a little specific for a stock image. Using text to image powered by ÃÛ¶¹ÊÓƵ Firefly, we can enter a text prompt of the image we’re wanting to create rather than having to design. When we generate, it’ll give us a number of options we can choose from. We can also create certain styles like blending this in with the background. Next, we want to add our presenter’s image, which we can do by simply dragging dropping it from our desktop. Her portrait here has a background that doesn’t blend with the background, but no matter. We can simply remove background with one click. We can then save this to our library for our social media team to use. And once ready, we can click on save as a version, which will save it back into AEM assets, which will then see updates our event page. Now let’s move on to our social team who has taken our template we shared before and is customizing it. They can also add the logos that they need for the posts and bring it all together. One final little bit is the presenter recorded a promotional video that we want to include. And just like before, we can blend that presenter in by removing the background of the video so we’re mixing our still and video media together. This is something that would often require a video professional to get done, but we were able to do in just a few seconds. We can then share and schedule this on social media channels to promote our upcoming event. As you can see, we’re able to easily create image, video, and social content in just a few clicks, all within our web browser. Simple and easy design in ÃÛ¶¹ÊÓƵ Express, powered by Firefly.