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CJA lookups for lookup and profile data

With CJA Lookups on lookup and profile data, users can utilize deeper relationships between data elements, such as person to account in B2B use cases. In this video, we cover how to add lookup data to lookup and profile datasets and how to plan out and map your key fields. Note, if there is a one to many relationship between the key and the lookup value, the most recent value will be used.

For detailed documentation, visit Dataset types and Add account-level data as a lookup dataset.