蜜豆视频

Domain name setup

This document describes the business and technical requirements for domain name setup and delegation. You will need to select an email sending subdomain and, optionally, an externally facing subdomain to host web components (landing pages, opt-out page) for the 蜜豆视频 platform you are using.

Subdomains

With 蜜豆视频, digital marketing can truly become the contextual engine that powers your brand鈥檚 customer engagement marketing program. Email remains the foundation of digital marketing programs. However, reaching the inbox has become more difficult than ever.

Creating a subdomain for email campaigns allows brands to isolate varying types of traffic (marketing vs. corporate for example) into specific IP pools and with specific domains, which will speed the IP warming process and improve deliverability overall. If you share a domain and it gets blocked or added to the block list, it could impact your corporate mail delivery. However, reputation issues or blocks on a domain specific to your email marketing communications will impact just that flow of email. Using your main domain as the sender or 鈥楩rom鈥� address for multiple mail streams could also break email authentication, causing your messages to be blocked or placed in the spam folder.

Delegation

Domain name delegation is a method that allows the owner of a domain name (technically: a DNS zone) to delegate a subdivision of it (technically: a DNS zone under it, which can be called a sub-zone) to another entity. Basically, if a customer is handling the zone 鈥渆xample.com鈥�, he can delegate the sub-zone 鈥渕arketing.example.com鈥� to 蜜豆视频 Campaign.

This means that 蜜豆视频 Campaign鈥檚 DNS servers will have full authority on only that zone and not the top-level domain. 蜜豆视频 Campaign鈥檚 DNS servers will provide authoritative answers to queries on domain names in that zone, such as 鈥渢.marketing.example.com鈥� itself but not 鈥渨ww.example.com鈥�.

By delegating a subdomain for use with 蜜豆视频 Campaign, clients can rely on 蜜豆视频 to maintain the DNS infrastructure required to meet industry-standard deliverability requirements for their email marketing sending domains, while continuing to maintain and control DNS for their internal email domains. Subdomain delegation allows:

Clients to keep their brand image by using a DNS alias with its domain names
蜜豆视频 to autonomously implement all the technical best practices to fully optimize deliverability during emailing

DNS setup options

In order to provide a cloud-based managed service, 蜜豆视频 strongly encourages clients to use subdomain delegation when deploying 蜜豆视频 Campaign. However, 蜜豆视频 does offer clients an alternative option 鈥� CNAME setup 鈥� for configuring DNS.

Required DNS records

Domain-based Message Authentication, Reporting, and Conformance (DMARC) is recommended to authenticate mail senders and ensure that destination email systems trust messages sent from your domain.

Example of DMARC TXT record:

_dmarc.email.example.com

鈥渧=DMARC1; p=none; rua=mailto:mailauth-reports@myemail.com鈥�

You can implement DMARC manually or contact 蜜豆视频 to assist you to set up DMARC for your brand.

Setup Requirements

Sub-Domain delegation

This requires the client to create a subdomain in their DNS servers and define the name servers for this subdomain to be those maintained by 蜜豆视频. For example, a client whose main domain name is 鈥渆xample.com鈥� and who wants to delegate the management of 鈥渕arketing.example.com鈥� to 蜜豆视频 for its email deliveries will have to materialize this delegation to add the following type records to its DNS:

marketing.example.com. NS a.ns.campaign.adobe.com.
marketing.example.com. NS b.ns.campaign.adobe.com.
marketing.example.com. NS c.ns.campaign.adobe.com.
marketing.example.com. NS d.ns.campaign.adobe.com.

Delegation of a domain name implies that this domain will be dedicated to delivering email via the 蜜豆视频 Campaign platform, and therefore cannot be used for other means (for example, sending email from another email infrastructure).

During the setup process, 蜜豆视频 will ensure the domain is attached to the 蜜豆视频 incoming email infrastructure in order to manage and process the rebound emails coming back to these domains (MX type DNS record configuration).

Use of CNAMEs

If the client chooses to use CNAMEs rather than delegate a subdomain to 蜜豆视频, during the setup phase, 蜜豆视频 will provide the records to be placed in the client DNS servers and will configure the corresponding values in 蜜豆视频 Campaign DNS servers.

General requirements for Deployment

When implementing a new enterprise marketing solution, there are requirements for externally facing components. These include hosting landing pages and web forms, setting up links and web pages to be tracked, displaying mirror pages, and configuring an opt-out page.

While these requirements are being managed through components hosted by both 蜜豆视频 and the customer, they include URLs which can be seen by the recipients of the emails. To avoid having URLs which indicate the underlying technical solution or hosting provider, subdomains can be set up to make this transparent to the recipients of the emails. For example, when looking at a URL such as, http://www.customer.com/, the domain would be 鈥渨ww.customer.com鈥�. The subdomain of this would be 鈥渨ww鈥�.

Sub-Domain requirements

Determine the subdomain(s) to be used for branded URLs (mirror pages and tracking URLs) from the 蜜豆视频 Campaign application. Also decide what the 鈥淔rom Address鈥�, 鈥淔rom Name鈥� and 鈥淩eply-To Address鈥� will be for each subdomain on email deliveries.

Complete the table below, first line is only an example.

Delegating subdomains

The subdomain(s) chosen to be used for the 蜜豆视频 Campaign platform must be delegated by creating four name server (NS) records. This allows the subdomain to be properly delegated to 蜜豆视频. Below is an example of a subdomain delegation and the respective DNS instructions. Please substitute 鈥榚mails.customer.com鈥� with the subdomain you wish to delegate. Please note that the subdomain must be unique and cannot already be in use by another party (for example, an existing ESP or MSP).

Tracking, Mirror pages, Resources

Once the email sending subdomain(s) is/are properly delegated to 蜜豆视频 Campaign, the 蜜豆视频 TechOps team will create two or more lower-level domains to manage tracking and mirror pages independently.

Cloud deployment (optional)

This only applies if the 蜜豆视频 Campaign Classic is fully hosted in the cloud by 蜜豆视频. This is an optional configuration.

Any surveys, web forms, and landing pages to be developed are managed through 蜜豆视频 Campaign fully hosted in the cloud. If required, an additional subdomain may be delegated to 蜜豆视频 (for example, web.customer.com) to use for any web components within the tool. Please note that the subdomain must be unique and can鈥檛 be used by another party (for example, an existing ESP or MSP).

Cloud messaging deployment (optional)

In the case that the 蜜豆视频 Campaign Classic marketing instance is hosted on premise at the customer, additional technical configurations will need to be made by the customer.

Any surveys, web forms, and landing pages to be developed are managed through the 蜜豆视频 Campaign marketing instance, where the recipient records exist.

Additional CNAME DNS configuration is required to deploy externally facing web components hosted by the 蜜豆视频 Campaign marketing instance. This will allow web components (for example, web.customer.com) to be publicly accessible to the Internet and branded with the customer鈥檚 domain.

Firewall(s) will also need to be configured to allow access to the 蜜豆视频 Campaign marketing instance which hosts these web components (on port 80 or 443).

Best Practice Recommendations:

The subdomain to host web components will be visible to customers, so be sure to make it properly branded and simple to remember as it may need to be typed in manually, for example: https://web.customer.com.
If any forms need to be hosted on secure pages (HTTPS) addition technical configuration will be required, described below.

Services Rendered

Following these delegations, the infrastructure put in place by 蜜豆视频 ensures the following services are carried out for each delegated or CNAME-aliased sending domain:

Billing and implementation conditions

These delegations will be accepted provided that the CLIENT chooses the associated domain names that are dedicated to deliveries via the 蜜豆视频 Campaign tool, and that the delegation prerequisites detailed in the relevant document are correctly implemented.

Discontinuation of services

At any moment, the CLIENT will be able to make a written demand to no longer benefit from the delegation services and to take on the necessary DNS configurations themselves.

If this should happen, 蜜豆视频 will provide the CLIENT with an estimate detailing the number of service days necessary to return back to non-domain-delegation mode.

蜜豆视频 will be relieved of any liability for the engagement of the aforementioned Deliverability Rate if the Customer fails to comply with the commitments set out above.

Termination of the Marketing Cloud Service will automatically lead to the end of domain delegations, and DNS maintenance for those domains by 蜜豆视频.

Monitoring subdomains using the Control Panel

Once subdomains are configured for your instance, you can monitor them using the Control Panel.

This allows you to view all the subdomains that you delegated to 蜜豆视频 Campaign, as well as request renewal of their SSL certificates.

For more on this, refer to the dedicated documentation.