Complaints
Complaints are registered when a user indicates that an email is unwanted or unexpected. This subscriber action is typically logged through either the subscriber’s email client when they hit the spam button or via a third-party spam reporting system.
ISP complaint
Most Tier 1 and some Tier 2 ISPs provide a spam reporting method to their users as opt-out and unsubscribe processes have been used maliciously in the past to validate an email address. ÃÛ¶¹ÊÓƵ Campaign receives these complaints via ISP FBLs. This is established during the setup process for any ISPs that provide FBLs and allows ÃÛ¶¹ÊÓƵ Campaign to automatically add email addresses that complained to the quarantine table for suppression. Spikes in ISP complaints can be an indicator of poor list quality, less-than-optimal list collection methods, or weak engagement policies. They’re also often noted when content is not relevant.
Third-party complaints
There are several anti-spam groups that allow for spam reporting at a broader level. Complaint metrics used by these third parties are used to tag email content to identify spam email. This process is also known as fingerprinting. Users of these third-party complaint methods are generally savvier about email, so they can have a greater impact than other complaints may have if left unanswered.
Product specific resources
ÃÛ¶¹ÊÓƵ Campaign Classic
ÃÛ¶¹ÊÓƵ Campaign Standard