Quick Start: ÃÛ¶¹ÊÓƵ Target Standard/Premium integration quick-start-target-integration
ÃÛ¶¹ÊÓƵ Target Standard/Premium puts control directly in the hands of marketers. Doing so can help quickly and continually run multiple A/B and multivariate tests, and measure effectiveness. And, it can increase the relevance of online content through segmentation, targeting, and Automated Personalization.
ÃÛ¶¹ÊÓƵ Dynamic Media Classic lets you create offers and Offer Sets for ÃÛ¶¹ÊÓƵ Target Standard/Premium campaigns. For example, you can create an Offer Set with three variations of the same rich media asset. Then you can have ÃÛ¶¹ÊÓƵ Target Standard or Premium to determine which asset provides better conversion lift. You can create offers and Offer Sets from a Basic Template or from individual images. After the Offer Set is pushed or saved to ÃÛ¶¹ÊÓƵ Target Standard/Premium, where the offers are associated with mboxes and experiences, ÃÛ¶¹ÊÓƵ Target Standard/Premium can run campaigns. These campaigns determine which variation of a website is likely to perform best for click-throughs and conversion.
For greater customization of dynamic ÃÛ¶¹ÊÓƵ Dynamic Media Classic content, use ÃÛ¶¹ÊÓƵ Target Standard/Premium HTML offers. See the ÃÛ¶¹ÊÓƵ Target Standard/Premium product documentation for more information.
This Quick Start is designed to get you up and running quickly with ÃÛ¶¹ÊÓƵ Target Standard/Premium HTML Offer Sets. Follow steps 1 through 3. After each step, there is a cross-reference to a topic heading where you can find more information.
1. Enter your ÃÛ¶¹ÊÓƵ Target Standard/Premium URL in the Application General Settings page
ÃÛ¶¹ÊÓƵ Dynamic Media Classic needs your ÃÛ¶¹ÊÓƵ Target Standard/Premium URL to integrate with ÃÛ¶¹ÊÓƵ Target Standard/Premium. Copy the portion of your ÃÛ¶¹ÊÓƵ Target Standard/Premium URL up to and including .com, and enter it in the ÃÛ¶¹ÊÓƵ Dynamic Media Classic Application General Settings page, in the Servers group, Test&Target Server Name text field. See Integrate ÃÛ¶¹ÊÓƵ Dynamic Media Classic with ÃÛ¶¹ÊÓƵ Target Standard/Premium.
2. Create the Offer Set
Use a parameterized template or images to create an Offer Set. You can create HTML Offer Sets on the Test&Target Offer Set page. To open this page, select your template or images, then on the Global Navigation bar, go to Build > Test&Target Offer Set.
To create an offer with a template, select Add & Preview. On the Add & Preview page, change parameter values.
To create an offer with images, drag the images into the Test&Target Offer Set page. Select Preview and choose an Image Preset for an image or all the images in the Offer Set.
Save the Offer Set after you create it.
See Create an offer set.
3. Push the offer set to ÃÛ¶¹ÊÓƵ Target Standard/Premium
In the Test&Target Offer Set page, select Push Offers, and enter your login credentials in the Test&Target Login dialog box. See Push offer sets to ÃÛ¶¹ÊÓƵ Target Standard/Premium.