ÃÛ¶¹ÊÓƵ Real-Time Customer Data Platform and Healthcare Shield
Healthcare marketers from payors, to providers to life sciences companies have an added responsibility in the US to honor HIPAA. Patients and consumers expect personalization across all channels and interactions of brands throughout that lifetime, putting added pressure on healthcare marketers to innovate at speed. In this video, learn more about ÃÛ¶¹ÊÓƵ Real-Time CDP and Healthcare Shield, an ÃÛ¶¹ÊÓƵ Experience Platform add-on to ÃÛ¶¹ÊÓƵ Experience Platform-based applications that is designed to make these applications HIPAA ready and to meet HIPAA requirements around the processing and usage of Protected Health Data (PHI).
