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Marketo and Mochas - Lead Scoring

The inaugural session of Marketo & Mochas features Marketing Automation Business Advisors, Cynthia Chang and Kelvin Ieng. This session dives into the benefits of lead scoring, how to set up, strategize and review your lead scoring models. Kelvin runs through a live demonstration of how to set up a lead scoring model within Marketo Engage and concludes with 3 key takeaways. The presentation and demo are accompanied by a live Q&A with Kelvin and Cynthia.