Integrating with the ÃÛ¶¹ÊÓƵ Experience Cloud integrating-with-the-adobe-marketing-cloud
The , includes powerful web analytics and website optimization products that deliver actionable, real-time data and insights to drive successful online initiatives. It offers an integrated and open platform for online business optimization. The Cloud consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion, and retention efforts and the creation and distribution of content.
With ÃÛ¶¹ÊÓƵ Experience Manager (AEM), you can seamlessly integrate with the following products of the ÃÛ¶¹ÊÓƵ Experience Cloud:
- ÃÛ¶¹ÊÓƵ Analytics provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives.
- ÃÛ¶¹ÊÓƵ Target gives marketers the ability to continually make their online content more relevant to their customers — yielding greater conversion.
- ÃÛ¶¹ÊÓƵ Dynamic Media Classic automates media management, streamlines web publishing, and enhances web experiences, all in a hosted environment.
- ÃÛ¶¹ÊÓƵ Dynamic Tag Management gives marketers intuitive tools to quickly and easily manage an unlimited number of ÃÛ¶¹ÊÓƵ and third-party tags.
- ÃÛ¶¹ÊÓƵ Campaign lets you manage email delivery content directly in ÃÛ¶¹ÊÓƵ Experience Manager.
In addition, you can integrate AEM with Creative Cloud and with third-party services.
Integrating with ÃÛ¶¹ÊÓƵ Analytics integrating-with-adobe-analytics
is the industry-leading solution that provides digital marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels. It provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives. ÃÛ¶¹ÊÓƵ Analytics helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns.
You can use ÃÛ¶¹ÊÓƵ Analytics to analyze data from your sites.
Integrating with ÃÛ¶¹ÊÓƵ Analytics lets you do the following:
- Enable Analytics user tracking.
- Map your run modes (for example, author, publish) to different report suites.
- Submit Client Context variables as conversion variables or traffic properties.
- Use predefined variable mappings.
- Configure complete site sections at once.
- Track custom-defined events.
For information about integrating AEM with Analytics, see Integrating with ÃÛ¶¹ÊÓƵ Analytics.
You can also use the Opt-in wizard to easily perform the integration.
Integrating with ÃÛ¶¹ÊÓƵ Target integrating-with-adobe-target
is used by marketers to design and execute online tests, create on-the-fly audience segments (based on behavior) and automate the targeting of content and online experiences.
Online consumers today have constantly evolving needs and expect relevant, even personalized content from the wide variety of sites and content sources they can choose from. To engage an online audience, it is critical that online marketers quickly identify which offers and content are relevant and compelling to their audiences. Armed with this knowledge, marketers need the capability to continually evolve their sites and to target the appropriate content to different audiences.
Integrating with ÃÛ¶¹ÊÓƵ Target explains how to integrate your site with Target.
You can also use the Opt-in wizard to easily perform the integration.
Opting In to Analytics and Target opting-in-to-analytics-and-target
AEM provides a simple opt-in procedure to integrate with ÃÛ¶¹ÊÓƵ Analytics and ÃÛ¶¹ÊÓƵ Target. When you log in as an administrator and visit the Projects console, you are presented with an opt-in wizard.
Opt into the integration with Analytics and/or Target to enable the use of their page tracking and analysis capabilities, and personalization capabilities. When you opt in, provide your user account information and specify the pages that are tracked.
For more information, see Opting Into ÃÛ¶¹ÊÓƵ Analytics and ÃÛ¶¹ÊÓƵ Target.
Integrating with ÃÛ¶¹ÊÓƵ Dynamic Media Classic integrating-with-scene
ÃÛ¶¹ÊÓƵ Dynamic Media Classic is a hosted solution for publishing, managing, enhancing, and delivering dynamic marketing assets and rich visual merchandising to web, mobile, email, social media, Internet-connected displays, and print.
In ÃÛ¶¹ÊÓƵ Experience Manager, you can publish digital assets directly from ÃÛ¶¹ÊÓƵ Experience Manager to Dynamic Media Classic and you can publish digital assets from Dynamic Media Classic to ÃÛ¶¹ÊÓƵ Experience Manager.
In addition, you can view ÃÛ¶¹ÊÓƵ Experience Manager assets published in Dynamic Media Classic in various viewers such as Basic Zoom and Video.
For more information on how ÃÛ¶¹ÊÓƵ Experience Manager integrates with Dynamic Media Classic, see the Integrating with Dynamic Media Classic documentation.
Integrating with ÃÛ¶¹ÊÓƵ Dynamic Tag Management integrating-with-adobe-dynamic-tag-management
gives marketers intuitive tools to quickly and easily manage an unlimited number of ÃÛ¶¹ÊÓƵ and third-party tags. You have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.
Integrate ÃÛ¶¹ÊÓƵ Dynamic Tag Management with AEM so that you can use your Dynamic Tag Management web properties to track AEM sites.
Integrating with ÃÛ¶¹ÊÓƵ Audience Manager integrating-with-adobe-audience-manager
The Audience Manager integration has been removed in AEM 6.3.
Integrating with ÃÛ¶¹ÊÓƵ Campaign integrating-with-adobe-campaign
lets you manage email delivery content directly in ÃÛ¶¹ÊÓƵ Experience Manager.
For information on how AEM integrates with ÃÛ¶¹ÊÓƵ Campaign, see Integrating with ÃÛ¶¹ÊÓƵ Campaign.