Advanced Audience Overlaps
Gain valuable insights to optimize your audience segmentation and targeting strategies by analyzing how different audience segments intersect with the Advanced Audience Overlaps dashboard. Examine the tabulated metrics to identify overlaps, refine segmentation, and reduce redundant messaging. Ultimately, you can use these insights to create more targeted campaigns and efficient marketing efforts. On this dashboard, you can review audience intersections, apply filters, and perform detailed overlap analysis to make data-driven decisions and improve engagement outcomes.
Filter Audiences filter-audiences
To filter specific audiences for overlap analysis, select the filter icon (
The Filters dialog appears. To choose an audience for overlap analysis, select an audience name from the Audience dropdown. The name of any audience you add is displayed with a tag below the dropdown. Once added, you can select the ‘X’ by their name to remove them. To remove all applied filters, select Clear all.
Applied filters applied-filters
Once a filter is applied (Amoxicilin Segment in the screenshot example), the displayed audience data is narrowed down. Any additional audiences that you choose to add are displayed next to the Filtering by tag above the Advanced Audience overlaps chart.
Advanced Audience Overlaps Table advanced-audience-overlaps-table
The main section of the dashboard displays the Advanced Audience Overlaps table, which provides a detailed comparison of audience overlaps between different segments. The table columns are as follows:
Export Insights export-insights
After you’ve filtered and analyzed the audiences, you can export the data for further offline analysis or reporting purposes. To export your insights, select Export on the top right of the table. The print PDF dialog appears, allowing you to save the data as a PDF or print it.
To return to the Template overview, select Templates.
Next steps
After reading this document, you have learned how to analyze audience intersections and make data-driven decisions using the Advanced Audience Overlaps dashboard. To further optimize your audience segmentation and targeting strategies, explore other Data Distiller Templates that provide valuable insights. Refer to the Audience Trends, Audience Comparison, and Audience Identity Overlaps UI guides to continue enhancing your audience engagement and segmentation efforts.