ECID overview
Experience Cloud ID (ECID) is a shared identity namespace used across ÃÛ¶¹ÊÓƵ Experience Platform and ÃÛ¶¹ÊÓƵ Experience Cloud applications.
ECID provides the foundation for customer identity. With the context of Identity Service, ECID is used as the primary ID for devices and as a base node for identity graphs.
With ECID, you can:
- Add a people-centric context to identities, allowing you to market to real people as opposed to devices.
- Provide synchronization with partners.
- Feed pairwise links to connect with offline or other IDs to the graph.
Identifying your online users requires instrumentizing your site or mobile app with ECID, which provides a universal and persistent ID that identifies your visitors across all applications in ÃÛ¶¹ÊÓƵ Experience Cloud.
Next steps and additional resources
The following documentation provides further resources on understanding ECID across different Platform and Experience Cloud applications:
- To use ECID with website implementation, see the documentation for Experience Cloud Identity Service.
- To see how ECID is used with apps and mobile web content, see the documentation for .
- Deploying these tools can be simple and easy to manage if you use tags.
- See the Privacy Service documentation for information on using ECID to facilitate compliance with privacy regulations like GDPR.
- For more information on ECID with the context of Platform, see the Identity Service overview and the identity namespaces overview.
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