ÃÛ¶¹ÊÓƵ

Identity graph viewer

An identity graph is a map of relationships between different identities for a particular customer, providing you with a visual representation of how your customer interacts with your brand across different channels. All customer identity graphs are collectively managed and updated by ÃÛ¶¹ÊÓƵ Experience Platform Identity Service in near real-time, in response to customer activity.

The identity graph viewer in the Platform user interface allows you to visualize and better understand what customer identities are stitched together, and in what ways. The viewer allows you to drag and interact with different parts of the graph, allowing you to examine complex identity relationships, debug more efficiently, and benefit from increased transparency with how information is being utilized.

The following document provides steps on how to access and use the identity graph viewer in the Platform UI.

Tutorial video

The following video is intended to support your understanding of the identity graph viewer.

Getting started

Working with the identity graph viewer requires an understanding of the various ÃÛ¶¹ÊÓƵ Experience Platform services involved. Before beginning to work with the identity graph viewer, please review the documentation for the following services:

Terminology

Access the identity graph viewer access-identity-graph-viewer

In the Platform UI, select Identities in the left navigation and then select Identity Graph from the list of tabs in the header.

To view an identity graph, provide an identity namespace and its corresponding value and then select View.

TIP

Select the table icon to see a panel with a list of all identity namespaces available in your organization. You can use any of the identity namespaces as long as you have a valid identity value connected to them. For more information, read the identity namespace guide.

Understanding the identity graph viewer interface

The identity graph viewer interface is made up of several elements that you can use to interact with and better understand your identity data.

The identity graph displays all of the identities linked to the identity namespace and value combination that you entered. Each node consists of an identity namespace and its corresponding value. You can select, hold, and drag any node to interact with the graph. Alternatively, you can hover over a node to see information about its corresponding identity value. Select View graph to hide or display the graph.

Select a link within the graph to see the dataset and batch ID that contribute to that link. Selecting a link also updates the right rail to provide more information on data source details, as well as properties like first established and last updated timestamps.

The Identities table provides a different view of your identity data, listing out the identity namespace and the identity value combination in a tabular format. Selecting a node in the graph will update the highlighted line item in the Identities table.

Use the dropdown menu to sort through the graph data and highlight information on a specific identity namespace. For example, select Email from the menu to view data specific to the email identity namespace.

The right rail displays information on a selected identity, including its last updated timestamp. The right rail also displays information on the data source that corresponds with the selected identity, including its batch ID, dataset name, dataset ID, and schema name.

The following table provides additional information on the data source properties displayed in the right rail:

You can also use the Data source to see a list of data sources that contribute to your identities. Select Data source for a tabular view of your datasets and batch IDs.

Use the slider to filter graph data by the time at which identities were first established. By default, the identity graph viewer displays all identities linked within the graph. Hold and drag the slider to adjust the time to the last timestamp at which a new identity was linked to the graph. In the example below, the graph displays that the most recent identity link (GAID) was established on 08/19/2020, 4:29:29 PM.

Adjust the slider to see that another identity link (Email) was established on 08/19/2020, 4:25:30 PM.

You can also adjust the slider to see the earliest iteration of the graph. In the example below, the identity graph viewer displays that the graph was first created on 08/19/2020, 4:11:49 PM, with its first links being ECID, Email, and Phone.

Appendix

The following section provides additional information for working with the identity graph viewer.

Understanding error messages

Errors may happen when accessing the identity graph viewer. The following is a list of prerequisites and limitations to take note of when working with the identity graph viewer.

Access the identity graph viewer from datasets

You can also access the identity graph viewer using the datasets interface. From the datasets Browse page, select a dataset you want to interact with, and then select Preview dataset

From the preview window, select a fingerprint icon to see the identities represented through the identity graph viewer.

Next steps

By reading this document, you have learned how to explore your customers’ identity graphs in the Platform UI. For more information on identities in Platform, please refer to the Identity Service overview

Changelog