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DocumentationExperience PlatformSource Connectors Guide

Google Ads source

Last update: Thu Mar 20 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Developer
NOTE
The Google Ads source is in beta. See the Sources overview for more information on using beta-labeled connectors.

ÃÛ¶¹ÊÓƵ Experience Platform allows data to be ingested from external sources while providing you with the ability to structure, label, and enhance incoming data using Experience Platform services. You can ingest data from a variety of sources such as ÃÛ¶¹ÊÓƵ applications, cloud-based storage, databases, and many others.

Experience Platform provides support for ingesting data from a third-party advertising system. Support for advertising providers include Google Ads.

Prerequisites prerequisites

IP address allow list

A list of IP addresses must be added to an allow list prior to working with source connectors. Failing to add your region-specific IP addresses to your allow list may lead to errors or non-performance when using sources. See the IP address allow list page for more information.

Configure permissions on Experience Platform

You must have both View Sources and Manage Sources permissions enabled for your account in order to connect your Google Ads account to Experience Platform. Contact your product administrator to obtain the necessary permissions. For more information, read the access control UI guide.

Gather required credentials

You must provide the appropriate values to the following credentials in order to successfully connect your Google Ads account to Experience Platform.

Credential
Description
clientCustomerId
The client customer ID is the account number that corresponds with the Google Ads client account that you want to manage with the Google Ads API. This ID follows the template of 123-456-7890.
loginCustomerId
The login customer ID is the account number that corresponds with your Google Ads manager account and is used to fetch report data from a specific operating customer. For more information on the login customer ID, read the .
developerToken
The developer token allows you to access the Google Ads API. You can use the same developer token to make requests against all of your Google Ads accounts. Retrieve your developer token by and then navigating to the API Center page.
refreshToken
The refresh token is a part of OAuth2 authentication. This token allows you to regenerate your access tokens after they expire.
clientId
The client ID is used in tandem with the client secret as part of OAuth2 authentication. Together, the client ID and client secret enables your application to operate on behalf of your account by identifying your application to Google.
clientSecret
The client secret is used in tandem with the client ID as part of OAuth2 authentication. Together, the client ID and client secret enables your application to operate on behalf of your account by identifying your application to Google.
googleAdsApiVersion
The current API version supported by Google Ads. While the latest version is v18, the latest supported version on Experience Platform is v17.
connectionSpec.id
The connection specification returns a source’s connector properties, including authentication specifications related to creating the base and source connections. The connection specification ID for Google Ads is: d771e9c1-4f26-40dc-8617-ce58c4b53702. This value is required if you are connecting your Google Ads account using the Flow Service API.

Connect Google Ads to Experience Platform

The documentation below provides information on how to connect Google Ads to Experience Platform using APIs or the user interface:

Using APIs

Using the UI

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