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Acxiom Data Ingestion

NOTE
The Acxiom Prospecting Data Import source is in beta. Please read the sources overview for more information on using beta-labeled sources.

Use the Acxiom Data Ingestion source to ingest Acxiom data into Real-Time Customer Data Platform and enrich first-party profiles. Then, you can use your Acxiom-enriched first-party profiles to improve audiences and activate across marketing channels.

acxiom-data-ingestion-workflow

Read the document below for information on how you can set up your Acxiom Data Ingestion source account.

Prerequisites prerequisites

In order to connect your Acxiom Data Ingestion account to Experience Platform, you must provide values for the following authentication credentials:

Credential
Description
Acxiom authentication key
The authentication key. You can retrieve this value from the Acxiom team.
Amazon S3 access key
The access key ID for your bucket. You can retrieve this value from the Acxiom team.
Amazon S3 secret key
The secret key ID for your bucket. You can retrieve this value from the Acxiom team.
Bucket name
This is your bucket where files will be shared. You can retrieve this value from the Acxiom team.

IP address allow list

A list of IP addresses must be added to an allow list prior to working with source connectors. Failing to add your region-specific IP addresses to your allow list may lead to errors or non-performance when using sources. See the IP address allow list page for more information.

Configure permissions on Experience Platform

You must have both View Sources and Manage Sources permissions enabled for your account in order to connect your Acxiom Data Ingestion account to Experience Platform. Contact your product administrator to obtain the necessary permissions. For more information, read the access control UI guide.

Naming constraints for files and directories

The restrictions listed below must be taken into consideration when naming your cloud storage file or directory:

  • Directory and file component names cannot exceed 255 characters.
  • Directory and file names cannot end with a forward slash (/). If provided, it will be automatically removed.
  • The following reserved URL characters must be properly escaped: ! ' ( ) ; @ & = + $ , % # [ ]
  • The following characters are not allowed: " \ / : | < > * ?.
  • Illegal URL path characters are not allowed. Code points like \uE000, while valid in NTFS filenames, are not valid Unicode characters. In addition, some ASCII or Unicode characters, like control characters (0x00 to 0x1F, \u0081, etc.), are also not allowed. For rules governing Unicode strings in HTTP/1.1 see and .
  • The following file names are not allowed: LPT1, LPT2, LPT3, LPT4, LPT5, LPT6, LPT7, LPT8, LPT9, COM1, COM2, COM3, COM4, COM5, COM6, COM7, COM8, COM9, PRN, AUX, NUL, CON, CLOCK$, dot character (.), and two dot characters (…).

Next steps

By reading this document, you have completed the prerequisite setup needed in order to bring data from your Acxiom account to Experience Platform. You can now proceed to the guide on connecting Acxiom Data Ingestion to Experience Platform using the user interface.

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