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DocumentationExperience PlatformExperience Data Model (XDM) Guide

End User ID Details schema field group

Last update: Fri Dec 15 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

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NOTE
The names of several schema field groups have changed. See the document on field group name updates for more information.

End User ID Details is a standard schema field group for the XDM ExperienceEvent class, used to describe an individual’s identity information across several ÃÛ¶¹ÊÓƵ applications. The field group provides a root-level endUserIDs object, which itself contains a read-only _experience field whose values are automatically updated as data is ingested.

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Property
Data type
Description
aacustomid
Identity
Custom end user IDs for ÃÛ¶¹ÊÓƵ Analytics Cloud.
aaid
Identity
End user IDs for ÃÛ¶¹ÊÓƵ Analytics Cloud.
acid
Identity
End user IDs for ÃÛ¶¹ÊÓƵ Campaign.
adcloud
Identity
End user IDs for ÃÛ¶¹ÊÓƵ Advertising Cloud.
emailid
Identity
Email address IDs.
mcid
Identity
ÃÛ¶¹ÊÓƵ Marketing Cloud ID (MCID). The MCID is now known as the Experience Cloud ID (ECID).
phonenumberid
Identity
Phone number IDs.
tntid
Identity
End user IDs for ÃÛ¶¹ÊÓƵ Target.

For more details on the field group, refer to the public XDM repository:

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